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Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper...
The very concept of AI and its impact on select industries is enough to cause dramatic swings in stock market sectors and wild future-of-work predictions. But when the world’s larg...
— The digital media landscape has become more competitive than ever. With countless publishers, blogs, and platforms competing for attention, producing high-quality content is no l...
This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but...
One is genuine curiosity. The other is someone who already knows what they want and went looking for a number to back it up.
One is genuine curiosity. The other is someone who already knows what they want and went looking for a number to back it up.
(Series: How Audiences Become Addressable in Programmatic Advertising) Identity is not something you “set.” It is a set of design choices that determine who is eligible, what the s...
The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward. Once the quiet architects behind dashboards and reports, marketing sci...
Being data-driven isn't about having the best tools — it's about leaders acting on the right signals quickly and consistently.
The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic...
With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one...
Overall market conditions, not isolated events, inform deliberate pricing decisions. The post Competitive Pricing Starts with Data appeared first on Practical Ecommerce.
Overall market conditions, not isolated events, inform deliberate pricing decisions. The post Competitive Pricing Starts with Data appeared first on Practical Ecommerce.
Data Driven, Revisited Way back in 2014 it seemed like driverless cars were just around the corner. While they do operate on some streets, the focus quietly shifted from themRead M...
There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect d...
As commercialization increasingly reflects direct engagement dynamics, differentiation depends less on the volume of data controlled and more on the speed at which systems incorpor...
Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical pr...
Industry events tend to follow a familiar pattern: bold predictions on stage, quieter truths off stage. At POSSIBLE, that gap was especially noticeable but also incredibly telling....
When every metric is treated as important, nothing actually stands out. Leaders spend more time interpreting data than acting on it. And in a system as complex as healthcare, delay...
Forbes article by CEO Gary Drenik and Prosper podcast briefing highlight why reliable signal—not just larger models—will define the next era of AI Prosper Insights & Analytics...
In the world of big data, we’re often talking about predictive modeling and the power of clean datasets. We look at trends, we analyze risk, and we try to forecast the future with...
Five years ago, “data fluency” was a nice-to-have on a graduate program’s marketing page. Today it is structural. Curricula across professional schools — not just business and comp...
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