Search fresh public links, source activity, and ready-to-use post angles for Data-Driven Thinking.
Fresh curated links around Data-Driven Thinking are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper...
Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems....
For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was t...
The phrase “data-driven” has become so overused in private markets that it’s nearly lost meaning. Every firm claims it. Pitch decks reference proprietary data, systematic sourcing,...
A growing share of everyday decisions, from which gadget to buy this year to how to read the next big news cycle, is being shaped by live data rather than a single headline or pres...
A new data team uses simple charts and colour-coded trends across 40 indicators to help readers make sense of the numbers
Discover how to sharpen your positioning in a fast-moving market of CTE with actionable strategies grounded in EdWeek Research Center data.
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued tha...
Explore how data-driven growth transforms decision-making in business, leveraging analytics for better market insights. This post was first published on eLearning Industry.
The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s h...
You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three w...
Being data-driven isn't about having the best tools — it's about leaders acting on the right signals quickly and consistently.
Data is increasingly available on almost every aspect of business: market research, sales, social media, financial metrics. But just because it’s available, should it be used for a...
The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment...
Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent years building verification frameworks for publishers and sellers, proving t...
The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanama...
When we want A.I. to solve real problems for real people, we need to make sure the data exists. That means cleaning up government data sets that are currently in a shambles (a proj...
There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect d...
Mean reversion in marketing channels, the diminishing returns curve, and when to trust your model vs. your gut. Why the past is an…Continue reading on Medium »
Every publisher and media company is asking the same question right now: How do we make AI work for our business? But in the rush to adopt, there’s a foundational question most tea...
As artificial intelligence (AI) disruption, economic pressure, and audience fragmentation continue to reshape the B2B advertising industry, new research from...
Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical pr...
Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.