Social Media Ideas for Data-Driven Thinking

First-Party Data Is About More Than Retargeting And Audience Suppression

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems....

Data-Driven Decisions for Startup Success

In the competitive world of startups, relying only on intuition is risky. The most successful new businesses aren’t just built The post Data-Driven Decisions for Startup Success ap...

Understand your people before your data loses relevance

More data isn’t the answer. Understanding the people behind it is what drives better decisions.

Three Advertising Industry Myths The Market Has Already Debunked

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these na...

Q2 2026 Was The Quarter AI Media Started To Scale

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued tha...

Data driven decision making? Human judgement IS data driven

Follow and subscribe to the channel for more guest snippets from Brainfood Live The post Data driven decision making? Human judgement IS data driven first appeared on Recruiting He...

For Agentic Advertising To Work, We Must Decide What AI Can Never Touch

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and...

The Open Web Is Shifting From An Audience Economy To A Context Economy

The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s h...

Why smarter DOOH campaigns start with the audience

High-traffic screens are only part of the story. Audience data shows which screens matter most.

Everyone’s Hoarding Data. The Real Business Advantage Is Interpretation

Every enterprise is hoarding data; almost none of them are extracting signal. Here's why judgment — not infrastructure — is what separates operators who win from the ones drowning...

How Startups Scale Smarter With Data-Driven Decision Making

Here's how data-driven decision making helps startups scale with confidence.

Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my w...

Data-Center Dividend for Workers

AI Can Interpret Data. It Can’t Vouch For It

The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises.  Some of these...

Advertising’s Next Audience Isn’t Human. So We Must Rethink The Value Of Non-Human Traffic

For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity...

The decision discipline: How to turn insights into action

Here’s a test you can run on your own organisation. Think of the last genuinely important decision your team made. Now ask: did the data shape that decision, or did someone make th...

Data-Driven Marketing Starts With Better Decisions | ProIQ

They say you can never have too much of a good thing. But try telling that to today’s digital marketers who are drowning in data. The post Data-Driven Marketing Starts With Better...

Job Insights Project: Data-Driven Impact

Best Use of Original Research

CTV Can’t Out-Google Google, So It Should Play A Different Game

Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers busin...

Your customer’s customer: What ad tech figured out about proving value before the rest of us

By Shruti Prasanna (Solutions Architect), Nina Williams (Sr. Solutions Architect), Daniel Chegwidden (Solutions Architect), Randy Pitcher…Continue reading on Medium »

The last mile: why great first-party data still doesn't make great marketing

Last month, a data team and a marketing team sat in the same room and talked past...

5 Data-Driven Ways to Improve Supply Chain Performance!

Data-driven business practices permeate industries and departments and have become one of the biggest competitive advantages today. The level of knowledge businesses can extract fr...

The audience is the asset. Media finance teams need to understand them to protect the margin.

Ask a CFO at a media company where this year's margin is landing and you will always get a hard-won answer...

More Than Numbers: Turning Reflection into Action with Library Data

As youth librarians, we know how important it is to collect our statistics. If it can be counted, there is probably a library collecting it. We count program attendance, track circ...