Social Media Ideas for Data-Driven Thinking

It Seems To Me That Anyone Who Says They Are “Data-Driven” Should Read This Article

  Being “data driven” seems to be a mantra for many in education. Personally, I’m more for being “data-informed” (see The Best Resources Showing Why We Need To Be “Data-Informed” &...

When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a si...

When the Data Tells a Different Story

  Before I entered public service, I spent years as a research scientist. One lesson from the lab has stayed with me throughout every stage of my career: evidence doesn’t exist to...

Understand your people before your data loses relevance

More data isn’t the answer. Understanding the people behind it is what drives better decisions.

MMM Is Getting Smarter. It Still Can’t Do The Whole Job Alone

Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue or simply take credit for revenue that was coming anyway? A channel with exce...

What Is Customer Data Actually Telling You?

<p>Use science, not intuition, to answer this question.</p>

The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step. Get specific Pick a clear goal. A media...

Digital Intelligence: Building an Enterprise Capability for Data-Driven Decision-Making

Digital intelligence is becoming an enterprise capability rather than a technology category. The strategic question is no longer whether an organization has data, analytics, dashbo...

The Power of Data Literacy for Driving Organizational Success!

The ability to effectively navigate and make decisions based on data is no longer a luxury but a necessity for managers and executives in today’s data-driven world. Data literacy,...

Insights-Driven Marketing: Bridging the Data-Creative Divide

Charting the Agentic Garden of Forking Paths

Arjun Balaji, Batuhan Duru Yeltekin, and Tian Zheng write: Even with a fixed dataset and research question, data analysis involves many defensible decisions. Understanding how thes...

Data-Center Dividend for Workers

The Intelligence Abundance Problem: When Answers Outrun Decisions

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The decision discipline: How to turn insights into action

Here’s a test you can run on your own organisation. Think of the last genuinely important decision your team made. Now ask: did the data shape that decision, or did someone make th...

Better Advertising On CTV Starts With Better Signals

Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...

Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

An AI agent can stay inside its budget and still spend too much. It can buy on signals from known sources. It can act within the authority it was given. It can log every decision....

It’s fine to use computer-generated survey responses—if you don’t care about the data anyway!

Think about it like this: a survey organization uses a method M to get data D to give population estimates E which are used by clients to make actions A. The method M is crucial in...

The Reasoning Dividend: How Post-Training Models Are Upending the Scientific Method

Cambridge, MA – MIT Media Lab – EmTech Future. A profound structural shift is underway inside advanced research laboratories, and it has almost nothing to do with generating conver...

Learning Data Shape Decisions: When Hidden Inferences Lead to Real Consequences

Learning data do more than describe activity. This article examines what happens when inferred skills, readiness, or proficiency begin to shape pathways, profiles, and opportunitie...

The Data Driving Central Banks

The Reasoning Dividend: How Post-Training Models Are Upending the Scientific Method

Cambridge, MA – MIT Media Lab – EmTech Future. A profound structural shift is underway inside advanced research laboratories, and it has almost nothing to do with generating conver...

CTV Can’t Out-Google Google, So It Should Play A Different Game

Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers busin...

вњљ Getting to know a dataset

This week, I walk through my own thinking as I poke at fresh data.Tags: analysis

Enterprise Data Analysis as an Evidence System: A Governed Prompt for Defensible Decisions

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