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Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the public realm. How it can interact with audiences and the...
Digital marketing dominates much of today’s advertising landscape, but physical brand experiences continue to play an important role in attracting attention and building customer e...
One of the seasons in which advertisers compete with each other and generate great value is summer. With a lot of outdoor activities and different city events, it becomes much easi...
FanDuel, Maple Street Biscuit Co., Martens BeLite, Primark, Envato
VML UK created the work.
The winner in this category is "Seat Salta Conmigo Jump with Me" by Experientia for Seat.
Adam & Eve\TBWA created the campaign.
Generation Wild has launched its 2026 campaign, 'Take Your Brain Out,' aiming to inspire children to spend more time outdoors. The campaign addresses the growing concern over the a...
By Sascha Kunze. HP Printed billboard I miss the days of a simple brief. Figure out one’s strength and then build on it and find the most succinct and engaging way of getting it ac...
One agency will win the European Grand Prix. Entries for Ocean Outdoor’s annual Digital Creative Competition are now open in the UK, the Netherlands, the Nordics and Germany. Now i...
TBPN, a tech podcast recently acquired by OpenAI, is launching an out-of-home (OOH) advertising campaign in Los Angeles starting May 4. The campaign, in collaboration with AdQuick,...
The winner in this category is "KFC X Stranger Things - Hawkins Hotline" by Renaissance for KFC.
TBWA\MCR won the Grand Prix last year for its work with charity Prost8.
Ed Sanderson, senior media director, head of media and planning at PepsiCo, talked about transforming the brand’s outdoor media strategy at Media 360.
The work is by Wieden & Kennedy Amsterdam.
One gold-winning campaign will be awarded the coveted Grand Prix, securing £150,000 of media space across Bauer Media Outdoor’s digital network.
Hotel marketing campaigns are meant to do more than just fill rooms. At their best, they help people picture the stay, feel excited about it, and trust the brand before they ever c...
Design and advertising are currently forging a newly symbiotic relationship, with agencies talking about combining disciplines to solve business problems, taking a more holistic ap...
Why Mobile Billboards Must Be Understood Instantly Source: Spectrum News Mobile billboards live in the fastest advertising environment possible: real streets. People are not sittin...
Sequential Messaging Across Formats Source: Movia Media One of the most advanced and strategically sophisticated applications of mobile billboards within an integrated out-of-home...
Creating and producing work that drives sustainable behaviour is the business opportunity of a generation, but some brands are holding back.
Featuring Delectables, Hisense, Grubhub, Disney+, and more
Featuring LVCVA, Porsche, Jimmy Dean, Cadbury, and more
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