Search results for Convergent Tv West

Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply

European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread...

Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation

Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads

At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI

Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The init...

Paramount’s Upfront Pitch Is About Three Things

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad...

Upfronts Day Three: Ad Tech Jargon And Brand Awareness 

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality a...

Warner Bros. Discovery's Cable Portfolio Primes Programming Slate With Over 3,000 Premiere Hours Including 225 New and R...

The US Networks at Warner Bros. Discovery (WBD)—which boasts more top-performing cable networks, series and freshman hits than any other portfolio—unveiled its robust content lineu...

NAB 2026: Advanced HDR by Technicolor and Amlogic Expand Advanced HDR Integration in Major NEXTGEN TV Converter Boxes

Advanced HDR by Technicolor and Amlogic, a leading platform provider in the global system-on-chip (SoC) market, today announced that the Advanced HDR solution will be integrated in...

Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data

The tie-up aims to simplify TV buying with first-party audiences.

Warner Bros. Discovery shareholders approve merger with Paramount Skydance

The agreement will allow Paramount Skydance will acquire the Warner Bros. film studio, the HBO Max streaming service and several cable channels, including CNN. The post Warner Bros...

Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs

Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery...

DIRECTV Brings All Your Favorite TV, Sports, and Entertainment to Meta Quest

StreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory Across Streaming Video

Landmark collaboration enables brands and agencies to access high-attention ad moments inside live sports and on-demand video through programmatic workflows, helping publishers gen...

Regional Western Australia, Darwin next on WIN hitlist.

After South Australia and Griffith, WIN CEO warns of more switch-off.

NWA Powerrr Lands New TV Home On Comet Network

NWA Powerrr is set to land on a new television platform following an announcement made during the NWA Crockett Cup 2026 event on April 4. During the show, NWA broadcaster Joe Gall...

WIN warns of 10 switch-off in Riverland, Mount Gambier, Griffith.

Updated: WIN TV has a colourful history in its retransmission deals, but time is ticking on a new deal yet to be reached.

Enghouse Networks and INVIDI Technologies Partner to Expand Addressable TV Advertising Across IP Video Environments

New integration enables targeted advertising and scalable monetization across IP inventory Enghouse Networks, a global provider of telecommunications and media solutions, and INVID...

Nexstar marketing expert sharing new business growth tool in West Virginia

HURRICANE, W.Va. (WOWK) - Nexstar Media Group, Inc., is bringing a marketing expert to the Tri-State to help community leaders learn about new ways to grow their business. WOWK is...

More branded content pushes into primetime

Tourism WA is having a busy time with TV shows strategically showcasing the landscapes in primetime.

Roku Delivers Upfront Dinners With A Side Of Full-Funnel

Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It's the second year Roku...

Circle City's McCoy Requests Gomez Meeting to Discuss WRTV's Growth Plan

McCoy, president and CEO of Circle City Broadcasting, initiated a round of layoffs after paying $83 million to acquire ABC affiliate WRTV in Indianapolis with an FCC waiver

Circle City Broadcasting expands local programming on WRTV with three new weekend shows

INDIANAPOLIS (WISH) — Circle City Broadcasting is expanding its commitment to local journalism in Central Indiana with the launch of three new weekend programs on WRTV. DuJuan McCo...

50 Video Homes Show More 'Hybrid' Streaming, Linear

50 Video Homes Show More 'Hybrid' Streaming, Linear

Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday. The post Viant Probably Wouldn’t Have Acquired TVision I...