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The fifth wave of a large scale consumer study into the purchasing of counterfeit goods among people aged 18+ in the UK.
Too many marketers treat research as a rubber stamp for their planned campaigns. Chime, Lincoln Financial, and Eaton used customer insights from the start, and it made all the diff...
The Mental Asterisk Q: What can AI not do in customer research? A: It can draft the questions and process the answers. It cannot get a stranger to tell you the truth, or read th...
Research data gives companies the empirical evidence they need to make consistent, informed decisions. Research data helps companies understand consumer […] Magellan Solutions - Ca...
Consumers want value when shopping and pricing and discounts are top of mind, according to a report from Wunderkind and Cordial. "The Customer Marketing Gap," a report examining wh...
The retailer leveraged customer research, focus groups and behavioral testing to create the new program.
A new Quantum Metric study highlights a growing “listening gap” between collecting consumer feedback and responding to it.
Consumers are making food decisions through several decision filters at once: how they want to feel, how much they want to spend, how much time they have, and whether they trust wh...
Customer research · Customer interviews
New research by Feedvisor suggests consumers still prefer to have the final say when it comes to spending their money.
Discover key insights into shopping consumer behavior to enhance your sales strategies. This article explores how understanding customer motivations and preferences can lead to imp...
Discover the 7 key trends of consumer behaviour that are shaping the market today. From shifting preferences to digital influences, stay ahead of the curve and learn how these tren...
The first question shoppers ask is how a brand category fits into their life.
Customer research · Customer interviews
Retail innovation starts with the customer. As shopping behaviors evolve, they reshape expectations and influence how retailers design experiences and operations. This eBook explor...
Understanding buyers remains essential for every thriving business. Yet, far too often, companies pursue marketing strategies filled with The post Voice of Customer Research: How t...
A new research report reveals GLP-1 adoption isn't static, men are an overlooked demographic and usage varies dramatically by restaurant — challenging chains to rethink what they t...
Customer research · Customer interviews
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumer traffic patterns, resale market dynamics, menu pricing, insights on workplace meal...
New research paper examines how artificial intelligence, data science, causal analytics, agentic commerce and proprietary behavioral data are transforming consumer measurement and...
Doing market research generally demands a lot of time, effort, and budget. But with the advent of AI, you can leverage it as a highly productive assistant to do deep market researc...
Competition in the L&D and HR tech spaces is rising, and you can't trust your assumptions about why buyers choose others over you. That's why you need to invest in data to asse...
New consumer research commissioned by ingredient supplier NXT USA suggests digestive health consumers are less interested in microbiome mechanics and colony forming units (CFUs) th...
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