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Image source : google Lifestyle product advertising works when the product is shown inside a real use case. It is not only about the item. It is about the setting, identity, routin...
Explore the key factors shaping today's consumer product industry, including trends, innovation, and consumer behavior. Discover what drives success in this dynamic market and how...
Predicting high-growth industries is challenging due to the dynamic nature of markets and the fast pace of global innovation. However, based on current trends and projections, acco...
Today’s consumer landscape is no longer driven by novelty, but by utility. Discerning users are now moving away from disposable trends and instead are demanding devices that can ke...
Rising consumer awareness around health and wellness is driving a massive surge in clean-label, sustainably packaged products across India. At the event Business Today India’s Most...
Discover the latest insights in the consumer products industry trends with our article highlighting the 5 key trends shaping the market. Stay informed and ahead of the competition!
The Future of Consumer Technology Products Author: Akansha Chauhan – Product Marketer “The computer for the rest of us is no longer a computer.” – Jony Ive Not very long ago, cons...
A Legacy That Still Shapes Modern Choices For several adult consumers in India, tobacco choices indicate respectability, consistency and smoothness. British blends have kept their...
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Synopsis: From toothpaste boxes to pharma blister packs, one packaging major touches almost every shelf in Indian retail. Its story is quietly tied to India’s consumption boom, wit...
The global economic scene is undergoing a profound transformation driven by shifting consumer behaviors and lifestyle expectations. Traditional milestones like purchasing a home or...
Discover the latest consumer goods industry trends shaping the market in 2023. Explore seven key trends that are transforming consumer behavior, product innovation, and sustainabil...
Discover why consumers are moving toward more thoughtful and purpose-driven shopping habits, prioritising quality, longevity, functionality, and values-driven purchasing decisions....
Discover how businesses can effectively harness consumer demand for sustainable products to drive growth and align with eco-conscious values. Explore strategies, trends, and insigh...
The interactive report pulled together 240 hours of in-app, private text and voice notes about what Gen Next spends, what (and who) they trust, and which products start to feel lik...
Singapore’s local lifestyle brands cover homeware, fashion and beauty, featuring homegrown businesses with products ranging from sustainable home decor and bedding to jewellery, fr...
The shelf testing process starts the story, but real life decides whether shoppers continue to buy.
Nobody buys a pair of Air Jordans because they need shoes. Nobody buys a Loro Piana cashmere sweater because they are cold. And nobody queues outside a Supreme drop because they ha...
A supplier-authored explainer on carbon credits and product carbon neutrality, promoting GCSTIMES low-carbon hotel amenity products certified under ISO 14068 principles.
Discover the 5 key trends shaping the consumer goods industry outlook in 2023. Gain insights into evolving consumer preferences, sustainability practices, technological advancement...
Building Products for Global Markets Author: Akansha Chauhan – Product Marketer A surprising number of products start breaking the moment they leave their home market. Not because...
Nearly 60 per cent of FMCG companies’ D2C acquisitions over the past five years have been in the personal care segment, says Crisil Ratings
Product Leadership in Regulated Industries Author: Srishti Sharma – Product Marketer Product leadership sounds exciting when the conversation is about innovation, disruption, and b...
Luxury fashion’s summer activation strategy is structurally dependent on seasonal shifts in consumer behaviour. The post Beauty Brands Turn Summer Into a Sensory Experience appeare...
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