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Businesses that can sail in rough weather reach unknown shorelines. Leaders have always built formidable brands by assessing consumer insights and giving them what they want. How...
Stuart Gentle Publisher at Onrec 31 Jul 2026|How Leading Brands Turn Customer Insights into Better Business DecisionsCustomer insights are actionable data about customers on the b...
For years, retailers have used data to understand what consumers want, when they want it, and how much they may be willing to pay. As artificial intelligence and increasingly sophi...
TL;DR AI customer insights go beyond traditional analytics: they reveal what customers mean, not what they clicked. AI detects themes, classifies intent, maps entities, and sco...
New capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making NIQ, a leader in consumer intelligence, announced the ex...
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Key Findings Search and summarization lead AI usage. According to G2’s analysis of 600+ verified Audience Intelligence reviews, these were the most mentioned AI capabilities...
The product enables individuals to collect and understand all their insurance information in one place, regardless of provider. Source
Second-year Consumer Duty board reports show better governance and richer data - but most firms still cannot prove their reporting is actually improving outcomes for customers
Customers expect a single, continuous relationship with your brand. One where every interaction feels informed and connected. The post Customer insights, reimagined: The intelligen...
A shift in competitive intelligence is changing how smart companies monitor pricing, hiring, product launches, and strategic moves.
Simile, a fast-growing start-up, says it can provide companies with accurate insights by surveying millions of A.I.-generated consumers.
Discover key insights into shopping consumer behavior to enhance your sales strategies. This article explores how understanding customer motivations and preferences can lead to imp...
Survey of 4,833 UK and US adults reveals 74% believe retailers collect too much personal data, setting a clear boundary for AI adoption as ThoughtSpot releases its 'Trust, Tested'...
As consumers increasingly turn to answer engines to research products, brands must ensure that their content is visible in AI-powered experiences.
A platform and managed service combining identity resolution, intent data, and CRM enrichment to help revenue teams uncover buyers beyond their CRM. PMG360, a marketing and demand...
Businesses have long relied on advertising, word-of-mouth recommendations and face-to-face interactions to build their reputations.
The personal lines insurance market is becoming increasingly competitive. After several years of volatility, carriers are returning to growth-oriented strategies and investing heav...
Explore the latest insights in our article "7 Recent Consumer Trends Shaping Today's Market." Discover how recent consumer trends are influencing purchasing decisions, shaping bran...
A scenario that plays out constantly in banking: a customer spends two weeks researching kitchen ren...
For years, consumers have discovered products and made purchase decisions by using search engines, websites, or recommendations from family and friends.
The Senate Judiciary Committee’s Subcommittee on Crime and Counterterrorism held an unusually consequential hearing on August 4 entitled “Your Data, Their Profit: The Consumer Cost...
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