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FOR as long as I can remember, marketers have pursued awareness. The assumption was simple: if enough people knew your brand, more would buy from you. Today, while awareness is eas...
Rising consumer awareness around health and wellness is driving a massive surge in clean-label, sustainably packaged products across India. At the event Business Today India’s Most...
Being recognized as a trusted name in your industry is one of the most valuable gifts you can make to yourself. It takes consistent effort and devotion. However, it's priceless for...
India's food regulator, FSSAI, is cracking down on misleading health claims on food and supplement labels. Products marketed as "natural," "healthy," or "no added sugar" are under...
An awareness drive to increase understanding of financial abuse has been launched by Safeguarding Ireland.
Adedayo Akinwale in Abuja The National Agency for Food and Drug Administration and Control (NAFDAC) has flagged off the ‘Read the Food Label’ campaign to empower consumers to make...
Training is only part of it - video ads and trade-name brands are in scope too
Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the fu...
The recessionary mindset we see in society and the marketplace is a significant reset of aspirations and expectations, but it is not the explanation for everything. It is, however,...
Load retailers are on the frontlines of customer engagement—and increasingly, on the frontlines of fraud. From SIM-related transactions
The watchdog has completed a new survey that shows 82 percent of people say their food budgets are under strain.
The Central Consumer Protection Authority CCPA has cracked down on deceptive food advertising imposing a penalty of 1lakh each on M s Storia Foods and Beverages Pvt Ltd and Mrs Bec...
One Nation, Overcharged, a campaign backed by the Robert Wood Johnson Foundation, launched to raise awareness of rising healthcare costs. The post What the ‘One Nation, Overcharged...
Farmley unveiled its third Healthy Snacking Report at the India Healthy Snacking Summit IHSS 2026 in New Delhi Based on insights from over 6 000 respondents across generations prof...
NAFDAC has launched a nationwide campaign encouraging Nigerians to pay closer attention to food labels before purchasing packaged products.
Discover how businesses can effectively harness consumer demand for sustainable products to drive growth and align with eco-conscious values. Explore strategies, trends, and insigh...
The Irish Council for Civil Liberties warned that the often steep price differences may undermine consumers’ ability to give genuine consent to join loyalty programmes.
The latest measures are part of the government's efforts to protect consumers, preserve intellectual property rights and strengthen confidence in Kenyan products.
Consumers can expect changes to distance contracts, and the labelling of honey and meat
Silence around scams leaves families exposed despite widespread awareness of the benefits of openness, TD survey finds
SME awareness gap collides with group risk's small-business growth boom
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