Latest updates for Connected Tv

Fresh curated links around Connected TV are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Nonius TV+: Certified Cast & AirPlay across leading hotel TVs
  • Blavity Media Group Expands Into Connected TV Through Partnership With OTTera
  • Pinterest launches connected TV ad placement via tvScientific

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

insights.ehotelier.com /1 month ago

Nonius TV+: Certified Cast & AirPlay across leading hotel TVs

Nonius TV+ now delivers built-in, certified streaming across all leading hospitality TV platforms — LG, Samsung, and Philips — with native Google Cast and Apple AirPlay support.

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blavity.com /1 month ago

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera

Blavity Media Group is expanding into connected TV advertising through a new channel sales partnership with OTTera, a global OTT technology and distribution platform.

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socialmediatoday.com /1 month ago

Pinterest launches connected TV ad placement via tvScientific

Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.

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blackenterprise.com /1 month ago

Blavity Media Group Expands Into Connected TV, Unlocking Access To Nearly 100 Million Streaming Viewers

Blavity Media Group (BMG), the online platform for Black culture and millennial‑driven content, is expanding into connected TV advertising through a new partnership with OTTera.

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martechseries.com /1 week ago

Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030

Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising...

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pcworld.com /2 weeks ago

Smart TV or streaming stick?

Buying a new TV and a new streaming device used to be separate decisions, as televisions didn’t always come with adequate smart TV software. These days, though, it’s virtually i...

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tvtonight.com.au /1 month ago

Broadcast TV down, BVOD, Streaming up.

Good news for BVOD and Streaming on sets in the home, just not for Live Broadcast TV.

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stoppress.co.nz /1 week ago

Freeview to introduce free-to-air streaming TV

Freeview is launching Freeview NextGen, a new service expanding access to popular New Zealand TV channels. Built on the global DVB-I standard, Freeview NextGen is on track to be th...

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adexchanger.com /1 week ago

Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed...

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adweek.com /1 month ago

HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions

HP TV+ wants to capitalize on laptop-based viewing.

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adweek.com /3 weeks ago

Could a Unified, Independent Measurement System for CTV Be Close?

This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opp...

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adexchanger.com /2 weeks ago

Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...

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adexchanger.com /3 weeks ago

Roku Delivers Upfront Dinners With A Side Of Full-Funnel

Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It's the second year Roku...

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adexchanger.com /3 days ago

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers

Roku unveiled its new home screen, which includes a “Top Picks for You” section, an easier way to access subscriptions and a new search function. All of these features are meant to...

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reuters.com /2 weeks ago

Broadcasters Urge EU to Use the DMA to Go After Smart TV Platforms, None of Which Are From European Companies

Foo Yun Chee, reporting for Reuters back on March 23: Google, Amazon, Apple and Samsung’s smart TVs and virtual assistants should fall under the EU’s toughest tech rules becaus...

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webwire.com /1 week ago

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content I...

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adexchanger.com /4 weeks ago

Roku Is Carving Out A Niche As A Low-Cost Alternative

Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company...

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stoppress.co.nz /1 month ago

TVNZ launches next-generation TVNZ+ platform

TVNZ has rolled out an updated version of its TVNZ+ platform, describing it as having a flexible, future-ready foundation. The post TVNZ launches next-generation TVNZ+ platform app...

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adexchanger.com /1 month ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social

I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads. The post How Samsung Ads And Crumbl...

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adexchanger.com /1 month ago

Pinterest Is Ready For Its CTV Debut

Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready F...

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insights.ehotelier.com /1 month ago

Bring Apple AirPlay to your hotel TV, powered by Nonius

Deliver a seamless Apple AirPlay experience for your hotel guests, powered by the full Nonius integrated ecosystem.

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adexchanger.com /1 month ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done....

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telecomtalk.info /3 weeks ago

Airtel DTH Box with Built in Chromecast, Android OS and More

Bharti Airtel is offering its DTH (Direct-to-Home) box with built-in Chromecast and many more features. It is not a new ... Read More

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cnet.com /1 month ago

Best Live TV Streaming Services of 2026

Sling and YouTube TV help you cut the cord, but what do they offer?

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Sources covering Connected Tv

daringfireball.net

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feeds2.feedburner.com

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rssfeeds.webwire.com

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tvtonight.com.au

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blavity.com

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insights.ehotelier.com

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