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ZEISS will be showing its ten-focal-length Panoptes 65 large-format prime set at Cine Gear Expo LA next week and has released new details on what looks to be some very classy glass...
Zeiss has been very busy in the cinema lens segment ahead of the Cine Gear Expo in Los Angeles this weekend. Alongside new Horizon 2x Anamorphic lenses for full-frame cameras, Zeis...
For cinematographers and filmmakers looking for a new set of full-frame cine primes, Thypoch has some new lenses to consider for their projects. The Thypoch Simera-C line is here,...
Big, BIG news today for large-format filmmakers: ZEISS has dropped a new set of cinema prime lenses. This new ten-lens set of large-format cinema primes will range from 25mm to 180...
7Artisans has launched the Dream Series, three full-frame manual cine primes — 35mm, 50mm and 75mm — all at T1.5 and starting from $279.
ZEISS is making its definitive push into 65mm cinematography with the Panoptes 65, a set of ten primes engineered specifically for large-format cameras such as the ARRI ALEXA 265,...
It’s always a nice day when new full-frame 1.5x anamorphic lenses are announced and made available to the filmmaking public. If you’re familiar with the Sirui IronStar line of full...
If you’re looking for some sleek and sexy new lenses for your large format cinematography, then we have good news for you. Panavision has unveiled its new Primo 65 lens series. Des...
7Artisans has introduced its new Dream Cine Lens Series, a full-frame manual-focus lens lineup designed for creators stepping into filmmaking. Built around a unified cine workflow,...
ZEISS has announced the Horizon Anamorphic, a seven-lens full-frame 2x series with integrated motors and a swappable rear element for adjustable looks. The first three focal length...
Thypoch has expanded its Simera-C compact cinema prime lineup with a new ultra-wide 16mm T1.9, available in Sony E-mount and Leica M-mount. The lens introduces a 106° diagonal fiel...
Panavision has officially unveiled the new Primo 65 lens series, which is said to deliver the famed look of Panavision’s famous 35mm-format Primo spherical optics, but with the add...
ZEISS has introduced the Horizon Anamorphic series, a set of full-frame 2x anamorphic cinema lenses built on an entirely new technology platform that integrates focus and iris moto...
Zeiss has launched the next chapter in its storied history of cinema lenses. Zeiss' brand-new Horizon anamorphic lenses for full-frame cameras deliver a 2x squeeze factor, pronounc...
7Artisans has unveiled its new DREAM Cine Primes, which are available in Sony E, Nikon Z, Leica L, and Canon RF. These are very affordably priced, and a set of three lenses is just...
The ZEISS booth at Cine Gear 2026 was unusually crowded, even by show floor standards. Part of that attention came from the company’s new Horizon Anamorphic lenses, a futuristic-lo...
We have a major cinema lens announcement to share with y’all today, as ZEISS has officially introduced its new line of Horizon Anamorphic lenses, the latest chapter in the company'...
The momentum behind 65mm shows no sign of slowing down, with Panavision and Angénieux announcing new large-format glass just ahead of the start of Cine Gear Expo 2026.
Every aspiring filmmaker, cinematographer, or hybrid-multi-hyphenate creator needs to start somewhere. And, for better or worse, that’s not often with cinema prime lenses. It’s usu...
Zhongyi Optics, known as Mitakon, has announced a series of ultra-fast T1 cinema prime lenses for full-frame cameras. [Read More]
The large-format movement is now in full force, with more options available at more affordable prices than ever before. From the Fujifilm GFX ETERNA 55 to the ARRI ALEXA 265 to the...
7Artisans has announced the DREAM series, a new set of manual-focus full-frame cine primes for Sony E, Nikon Z, Leica L, and Canon RF mounts. The series launches with 35mm, 50mm, a...
Thypoch announced a new addition to its Simera-C series of affordable, compact cinema primes, the Simera-C 16mm T1.9. It is Thypoch's widest full-frame cinema prime lens yet. [Read...
ZEISS has unveiled its new Horizon Anamorphic series, a new lineup of full-frame 2x anamorphic cinema lenses that were designed to deliver a distinctive look along with a fully int...
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