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SPRITZ UP YOUR EVENING: CAMPARI GROUP ACCELERATES THE ITALIAN APERITIVO IN SOUTHEAST ASIA
By Jordan Valinsky, CNN New York (CNN) — As the alcohol industry deals with a dreary environment in the US, Aperol’s parent company hopes a brightly colored aperitif imported from...
CAMPARI TURNS SOUTHEAST ASIA RED FOR THE REGION'S BIGGEST NEGRONI WEEK YET
The deal with Berentzen Group is expected to broaden both companies’ portfolios, capabilities and reach.
Sarti Rosa has become a spritz sensation across Europe. Now, it’s taking on the U.S. market.
Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”
Potential acquisition would broaden product access and support expansion of the Company's branded spirits portfolio
The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.
What brings Alan Cumming and a $15 Negroni rebate together? Discover Campari’s Bitter Nine campaign and its offer for eligible Negroni Week drinkers. Read the full article at Campa...
Italian vermouth and aperitivo producer Cocchi is proud to announce it has secured a new partnership with Rudy’s Pizza Napoletana starting September. The post TWO ICONIC ITALIAN FA...
Award-winning artisan gin brand Portofino Dry Gin has launched Portofino Botanical Spirit: Light Edition to the UK on-trade market, marking its entry into the growing medium-streng...
Disaronno, the world’s favorite Italian liqueur, announces the launch of its new visual bottle identity following the launch of its global communication platform this year, the Dol...
De Kuyper Royal Distillers today announces the appointment of Disaronno International UK as its new exclusive distribution partner in the United Kingdom as of February 1st 2027. Th...
The company has built a portfolio of eight to nine brands across whisky, gin, vodka and rum, spanning Indian and international categories; bollywood actor Ranveer Singh is a co-fou...
Volumes of Pernod's pink Lillet, made using Bordeaux rosé wine, are up a third in the three months to mid-July on the same period last year, said research firm NielsenIQ.
Good news for anyone partial to an aperitivo: Campari's Negroni Month returns this September, with a line-up of takeovers and deals across London. What began as a single Negroni We...
Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss the Campari Group’s latest foray into the U.S. spritz market: Sarti Rosa. Can this new aperitivo further expand thei...
The beer maker is broadening its portfolio with the vodka and sports drink brand as it looks to tap into growing demand for RTDs.
International spirits brand Sazerac has completed its purchase of Au Vodka for a reported £300m.
Spirit Cartel challenges preconceptions with a Calvados that merges serious French heritage, distinctive green apple bite and a glorious disregard for the cocktail rulebook. Spirit...
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