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By Jordan Valinsky, CNN New York (CNN) — As the alcohol industry deals with a dreary environment in the US, Aperol’s parent company hopes a brightly colored aperitif imported from...
Sarti Rosa has become a spritz sensation across Europe. Now, it’s taking on the U.S. market.
Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”
What brings Alan Cumming and a $15 Negroni rebate together? Discover Campari’s Bitter Nine campaign and its offer for eligible Negroni Week drinkers. Read the full article at Campa...
CAMPARI TURNS SOUTHEAST ASIA RED FOR THE REGION'S BIGGEST NEGRONI WEEK YET
SPRITZ UP YOUR EVENING: CAMPARI GROUP ACCELERATES THE ITALIAN APERITIVO IN SOUTHEAST ASIA
The UK's cocktail landscape has evolved. Drinkers are reaching for a far wider range of flavours and serves than they used to, with briny, umami-rich profiles currently trending. B...
Good news for anyone partial to an aperitivo: Campari's Negroni Month returns this September, with a line-up of takeovers and deals across London. What began as a single Negroni We...
Happy Negroni Week! We may not be Italy, but these great United States has molto quality places to partake in a Negroni (to borrow a word from the Italians). Famously made with Cam...
Happy Negroni Week! We may not be Italy, but these great United States has molto quality places to partake in a Negroni (to borrow a word from the Italians). Famously made with Cam...
Italian vermouth and aperitivo producer Cocchi is proud to announce it has secured a new partnership with Rudy’s Pizza Napoletana starting September. The post TWO ICONIC ITALIAN FA...
Negroni Month is in full swing and the celebrations just don't stop. Next up, Campari is joining forces with Bar Brasso for the Aperitivo Day Party featuring Perelló and if it's an...
Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss the Campari Group’s latest foray into the U.S. spritz market: Sarti Rosa. Can this new aperitivo further expand thei...
Disaronno, the world’s favorite Italian liqueur, announces the launch of its new visual bottle identity following the launch of its global communication platform this year, the Dol...
This week’s Drink of the Week is one of the cocktail world’s most iconic drinks, the Negroni. And with Negroni Week underway, there’s no better time to revisit the beautifully simp...
This week’s Drink of the Week is one of the cocktail world’s most iconic drinks, the Negroni. And with Negroni Week underway, there’s no better time to revisit the beautifully simp...
Welcome to the Chilled Lounge, where bartenders share the techniques that define great cocktails. In this session, we explore the story of the Negroni, tracing its origins, evoluti...
Welcome to the Chilled Lounge, where bartenders share the techniques that define great cocktails. In this session, we explore the story of the Negroni, tracing its origins, evoluti...
There’s something about an Aperol spritz that makes a simple afternoon catch-up feel a little more special. Perhaps it’s that gorgeous orange colour, or the oversized wine glass wi...
Το λανσάρισμα γίνεται σε μια δύσκολη συγκυρία για τη βιομηχανία αλκοολούχων ποτών στις ΗΠΑ. Η κατανάλωση έχει υποχωρήσει τα τελευταία χρόνια, ιδιαίτερα μεταξύ των νεότερων ηλικιών,...
Long before bottled mixes and year-round menus, the Bellini was a fleeting Venetian pleasure built around ripe white peaches.
Christmas has never been more drinkable Get peak indulgence all wrapped up this Christmas with two decadently delicious drinks from independent Italian producers, Lazzaroni Liquori...
Award-winning artisan gin brand Portofino Dry Gin has launched Portofino Botanical Spirit: Light Edition to the UK on-trade market, marking its entry into the growing medium-streng...
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