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By Jordan Valinsky, CNN New York (CNN) — As the alcohol industry deals with a dreary environment in the US, Aperol’s parent company hopes a brightly colored aperitif imported from...
SPRITZ UP YOUR EVENING: CAMPARI GROUP ACCELERATES THE ITALIAN APERITIVO IN SOUTHEAST ASIA
Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”
Sarti Rosa has become a spritz sensation across Europe. Now, it’s taking on the U.S. market.
CAMPARI TURNS SOUTHEAST ASIA RED FOR THE REGION'S BIGGEST NEGRONI WEEK YET
What brings Alan Cumming and a $15 Negroni rebate together? Discover Campari’s Bitter Nine campaign and its offer for eligible Negroni Week drinkers. Read the full article at Campa...
Disaronno, the world’s favorite Italian liqueur, announces the launch of its new visual bottle identity following the launch of its global communication platform this year, the Dol...
Italian vermouth and aperitivo producer Cocchi is proud to announce it has secured a new partnership with Rudy’s Pizza Napoletana starting September. The post TWO ICONIC ITALIAN FA...
The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.
Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss the Campari Group’s latest foray into the U.S. spritz market: Sarti Rosa. Can this new aperitivo further expand thei...
What does it take to revive a Cognac giant? Courvoisier's first global campaign in nearly 20 years bets on house parties, Ibra Ake and one cry: Pass The Courvoisier. Read the full...
Happy Negroni Week! We may not be Italy, but these great United States has molto quality places to partake in a Negroni (to borrow a word from the Italians). Famously made with Cam...
Happy Negroni Week! We may not be Italy, but these great United States has molto quality places to partake in a Negroni (to borrow a word from the Italians). Famously made with Cam...
Last night, ITALICUS® Rosolio di Bergamotto proudly announced Austin Harrington from Youngblood in San Diego, as the ITALICUS Bar Artist of the Year 2026. The post ITALICUS® ROSOLI...
The deal includes an exclusive line of flavored sparkling waters catered to the U.S. market.
De Kuyper Royal Distillers today announces the appointment of Disaronno International UK as its new exclusive distribution partner in the United Kingdom as of February 1st 2027. Th...
Το λανσάρισμα γίνεται σε μια δύσκολη συγκυρία για τη βιομηχανία αλκοολούχων ποτών στις ΗΠΑ. Η κατανάλωση έχει υποχωρήσει τα τελευταία χρόνια, ιδιαίτερα μεταξύ των νεότερων ηλικιών,...
Award-Winning Premium Vodka Brand Continues Momentum Following Gold Medal Recognition and Sponsorship of the San Diego Spirits Festival
A NEW CHAPTER IN COURVOISIER: “PASS THE COURVOISIER” CELEBRATES THE LEGENDARY HOSPITALITY THAT MAKES STORIES TOO DELICIOUS NOT TO BE SHARED Today, Courvoisier unveils “Pass The Cou...
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