Search results for Ctv Advertising

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content I...

Why CTV Is Becoming The First Real Test Of Agentic Advertising

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done....

Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...

Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad T...

Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030

Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising...

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social

I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads. The post How Samsung Ads And Crumbl...

Pinterest launches connected TV ad placement via tvScientific

Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.

FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Co...

What do the ITV, Warner Bros and Telegraph deals mean for advertisers?

The Campaign Podcast discusses how the major media mergers could alter the ad landscape.

ITV revenue flat in Q1 as advertising dip offsets digital, Studios growth

Broadcast TV down, BVOD, Streaming up.

Good news for BVOD and Streaming on sets in the home, just not for Live Broadcast TV.

Pinterest Is Ready For Its CTV Debut

Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready F...

Could a Unified, Independent Measurement System for CTV Be Close?

This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opp...

Sports TV Ad Spending to Top $20 Billion in 2027, As Live Games Defy Cord-Cutting

According to exclusive eMarketer data, the market will grow nearly four times faster than TV overall and linear will keep most of the money.

A New Standard For Transparency In CTV: What Advertisers Should Expect

As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our...

Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation

World Cup windfall: ITV ad revenue set for 4% growth in H1 2026

Chief executive Carolyn McCall said ITV is expecting “significant demand from advertisers” around the men’s Fifa World Cup. 

Paramount’s Upfront Pitch Is About Three Things

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad...

MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To St...

Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply

European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread...

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that...

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that...

Let’s Be Upfront About Performance

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront n...

Winning in Sports Advertising Means Playing a Different Game

Reaching sports fans used to be straightforward: show up during the game, reach a massive audience, and call it a day.That was the old playbook. Today, the game looks different.A s...