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The CPG brands winning in retail aren't covering more accounts — they're covering smarter.
We live in a world where consumer preferences shift as quickly as trends on social media, where brand loyalty is hard-won and easily lost, and where every click, like, and share co...
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
The partnership pairs premium, upstream-optimized streaming supply with intelligent, AI-driven CTV and OTT media buying. Media Consulting Group (MCG) announces a partnership with T...
The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.
CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.
For most of its history, marketing lived on the expense side of the ledger. It was the function that built awareness and made the company look good. Its budget was treated accordin...
While other marketing channels have their place, professional referrals from general practitioners remain the most dependable source of new patients for orthodontic practices. Roge...
Make your BFCM bets defensible: simulate audience reactions before launch.
Ivan Doruda, CEO, MGID. Spend any time talking to marketers lately, and you will see that most are obsessed with hard business outcomes. It’s easy to see why: Two-thirds of markete...
You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which de...
Stuart Gentle Publisher at Onrec 27 Jul 2026|QR marketing for interactive advertising and audience engagementTraditional advertising often relies on memorization.Modern QR code ma...
An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.
Retail marketing works best when customers remember the store after they leave. Price promotions may drive an immediate purchase, but lasting recall depends on repeated visual cues...
CPG companies are discovering that the manufacturing innovations required to work with natural ingredients may be patentable.
I’m a very inexperienced gardener. I’m lucky that the annuals in the yard I inherited from a previous green-thumbed owner are fairly hearty and thrive despite my lackluster efforts...
SKU-level promotion tracking gives CPG teams a detailed view of how individual products perform during retailer promotions. Accurate tracking connects promotional activity with act...
For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an...
Brands boost marketing spend expecting stronger demand amid improving macroeconomic conditions
This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies,...
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.
Customers are drowning in advertising—on phones, social media, streets, storefronts—everywhere. Standard campaigns blur together, and brands that rely on rational messaging and p...
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