Social Media Ideas for Broadsign

Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF

Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with the UK retailer, Cotswold Outdoor Group, to expand its retail media netw...

Boston seeks expanded sidewalk amenities in advertising contract

T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new meas...

Strengthening the sell-side voice in agentic advertising: TeqBlaze joins AgenticAdvertising.org

TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...

Mall Operator Simon Forms A Retail Media Network

Mall Operator Simon Forms A Retail Media Network

oOh!media Locky Dock stations unlock new street audience in Dunedin

oOh!media New Zealand has expanded its street footprint into Dunedin, unlocking new opportunities for advertisers to connect with audiences. The post oOh!media Locky Dock stations...

Closing The Gap Between The Brief And The Buy

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...

Why smarter DOOH campaigns start with the audience

High-traffic screens are only part of the story. Audience data shows which screens matter most.

MarketPlace PHL Selects Watchfire to Modernize Concessions Communications

New digital display network enhances traveler engagement, increases visibility for airport concessions, and supports real-time communications across two central passenger hubs. DAN...

Lumo’s e3 brings real-time carbon reduction to DOOH in NZ

Lumo, in partnership with Cruxx and Latch, has released a carbon-aware bid layer for digital out of home advertising. The post Lumo’s e3 brings real-time carbon reduction to DOOH i...

BroadForward delivers secure signalling for Terrestar’s satellite direct-to-mobile connectivity across Canada

BroadForward’s 4G routing and Diameter Firewall are now live in Terrestar Solutions’ network, routing signalling between satellite and cellular domains to extend mobile and IoT cov...

Smiles, Flyby Roll Out Hyperlocal DOOH Fleet in Dubai

Smiles has partnered with Flyby to add smart delivery boxes to its Dubai e-bike fleet, creating a new hyperlocal advertising platform. The post Smiles, Flyby Roll Out Hyperlocal DO...

From Pricing to Promotions: ePaper’s New Opportunity in Retail Media

ePaper helps retailers turn static store surfaces into dynamic, low-power retail media opportunities that generate revenue and improve efficiency.

Viamedia.ai Joins Go Addressable, Offering Broadcasters and MVPDs Access to TV Targeting Technology for Previously Exclu...

Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focus...

APEX Mobile Media and AccuWeather Partner to Bring Weather-Driven Advertising Solutions to Canadian Advertisers

The partnership gives brands in Canada access to AccuWeather's premium digital environments, first-party weather intelligence and high-impact advertising solutions through APEX.

Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenue Across Audio Portfolio

Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced a strategic technology integration with Barometer, the AI-powered brand su...

QMS NZ expands street furniture footprint across TДЃmaki Makaurau

QMS NZ has expanded its street furniture footprint across TДЃmaki Makaurau to over 410 screens across 110+ suburbs. The post QMS NZ expands street furniture footprint across TДЃmak...

Kargo helps brands cut through with premium creative on connected TV

Advertising technology company Kargo’s interactive full-screen and multi-panel formats capture viewers’ attention. The post Kargo helps brands cut through with premium creative on...

How Reach TV Brings Streaming And Advertising To America’s Airports

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming...

LISNR Launches on Samsung VXT to Enable Ultrasonic Proximity Engagement via Digital Signage

New collaboration transforms Samsung's cloud-native platform into an active commerce layer, enabling secure, hardware-free proximity engagement across retail, QSR, hospitality, tra...

Pro ai、生成した広告バナーを出稿前に採点する新機能を追加。DPro市場データで勝ち筋と差別化余地を評価

Pro ai、生成した広告バナーを出稿前に採点する新機能を追加。DPro市場データで勝ち筋と差別化余地を評価

The US' Biggest Mall Operator Is Launching an Ad Business

The US' Biggest Mall Operator Is Launching an Ad Business

The US' Biggest Mall Operator Is Launching an Ad Business

The US' Biggest Mall Operator Is Launching an Ad Business

The Largest Shopping Mall Operator Has Its Own Retail Media Network

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched S...