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Brand partners are set to be stars at Bravo Fan Fest 2026.
In-house vs. agency marketing for PE-backed multi-brand companies comes down to three real options: an in-house team, one centralized agency, or multiple specialist agencies. The m...
The CMOs of AG1 and Crayola on building authentic communities, embedding products into existing routines, and reframing competition.
Just Eat, Princess Margaret, Qualia, Connecticut DPH, Kwik Fit, and more
Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other br...
Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if...
Quick AnswerContinue reading on Medium »
Marketing is everywhere. It is in the brands we trust, the things we buy, the people we follow and even the products we suddenly think we…Continue reading on Medium »
Walk through Dubai on any given evening and you’ll notice something. Brands aren’t just advertising here. They’re performing. Every launch…Continue reading on Medium »
Not every major U.S. marketing moment is right for every brand.Continue reading on SocialBook »
Plus, why product innovation must precede any brand refresh.
Book captures the growing importance of commerce-first product launch strategies
How algorithmic culture, shifting identities, and a demand for radical authenticity is forcing marketers to rewrite their playbook
Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermo...
Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous...
Marketing Association's Brand Summit 2026 had plenty to say about how brands earn a place in people's lives. The post Belonging is a funny business: Brand Summit 2026 wrap appeared...
After its greatest ad, “worn by supermodels in London and dads in Ohio,” New Balance has proven that its marketing efforts have evolved to resonate with highly diverse audiences. ...
One appears premium. The other appears ordinary. Often, the difference is not product quality. It is positioning. The digital age has intensified this reality significantly.
Experiential marketing turns brand messages into experiences. Learn how it works, why it matters and how to create campaigns audiences want to engage with. The post Experiential Ma...
This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thought...
The marketing trends, lifestyles wanted to be sold, and celebrities that resonate with luxurious brands’ audiences evolve, but one thing stays the same: luxury advertising is all a...
Plus, why marketing is swinging back to art.
Financial services marketing involves strategies for financial brands to build awareness, establish credibility, and turn complex products into clear reasons fo
Ovi Vitas will bring experience from Marriott, Reebok and EA Sports to help Creative Planning grow its international presence.
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