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The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summ...
Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other br...
Quick AnswerContinue reading on Medium »
We live in a world where consumer preferences shift as quickly as trends on social media, where brand loyalty is hard-won and easily lost, and where every click, like, and share co...
How Kraft Heinz turns culture into brand momentum.
Not every major U.S. marketing moment is right for every brand.Continue reading on SocialBook »
Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind? Of course, it’s Calvin Klein. What began...
In an industry as saturated as fashion, it can seem difficult for newer brands to grow and compete against already established companies. While it may take some work, the industry...
Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermo...
CMO hires, promotions, and exits this week
Brand strategy is the layer beneath the logo. Before a company has a color palette or a typeface, it needs to know what it stands for, who it is talking to, how it is different, an...
Brands wrote odes to Friendship Day, the petcare category really came alive, and the Spider-Man franchise pulled many into its web
One appears premium. The other appears ordinary. Often, the difference is not product quality. It is positioning. The digital age has intensified this reality significantly.
How do you market a product that may look outdated six months after launch, which costs thousands of dollars? That is the central challenge of consumer electronics marketing. Phone...
This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thought...
No doubt, Renault’s advertisement is memorable enough to survive long after the media spend ends. Few automotive brands have moved as comfortably between product advertising and po...
Discover 7 brands that have earned stellar reviews and a trustworthy reputation. Explore what makes these companies stand out in customer satisfaction and reliability.
When I sit down with brands right now, there’s a question they’re all wrestling with — but most won’t say it out loud. It’s the question…Continue reading on Medium »
The state of media mix is more exciting than ever (or is it…)Continue reading on Medium »
A brand is not defined only by its logo, colours or visual identity. It is shaped by the experiences, perceptions and relationships an organisation builds with both its clients and...
The world’s most tech-savvy, South-Korean rooted global brand, Samsung draws ... The post Samsung Marketing Strategy: Key Lessons and Winning Campaigns appeared first on Digital Ag...
The 4 Marketing Decisions That Seem Smart, But That Can Weaken Great Brands
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