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Syracuse University professor and veteran brand strategist, Marc V. Stress, challenges performance marketing orthodoxy in his new book that offers a framework for building brands t...
What Brand Messaging Really Means (And Why It Matters More Than You Think)How does a business stand out to potential customers? It starts with the brand. If you’re picturing a logo...
For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first...
Branding is how people see and remember your work. It starts with a clear visual identity and simple choices that stay the same everywhere. This includes your logo, colors, and fon...
Explore the impact of a brand strategy for growth and discover how strong branding influences buyer trust and recognition. This post was first published on eLearning Industry.
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday Wall Street Journal this weekend, you were exposed to an ad from Cadillac for its new Celestiq mod...
In many marketing departments, “Brand” and “Performance” are treated like rival factions. One is seen as the “fluffy” creative side, the other as the “hard” data side. One builds a...
As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is the belief that America is a great land. America...
Ashcroft partnered with Robin McLoughlin of McL to transform its brand into a unified global system designed to support growth, alignment and long-term value. As this case study r...
Using the best brand asset management software becomes critical the moment brand operations begin to scale. Marketing teams quickly run into familiar friction: assets scattered acr...
The marketing landscape has become brutal for today’s brands, especially with the increasing popularity of social media. Hundreds of ads bombard internet users every day, and it ta...
Most companies lose momentum because their best thinking cannot get through the organization. The strategy is understood in the room, but not in the field. The portfolio makes sens...
A company’s brand is one of its most valuable assets – and the name, logo, or slogan associated with that business is often what customers most remember, and what drives them to ch...
Brand identity is one of the most powerful assets a beauty company has, and one of the hardest to protect. In an industry where product aesthetics carry as much weight as formulas,...
In this age of social media it is amazing how powerful that “likes” and “dislikes” and comments are to any single Brand.  Marketing departments generally know this all too...
As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a roster of artists. As the central lead for eac...
A closer look at Kiri by Estudio Albino, how premium packaging, ritual, and restraint reframe catnip as a lifestyle object for design conscious owners. The article How Branding Tur...
Agent Detail Inc. required a holistic approach to automotive branding - one that focused on narrative, identity, and community rather than features alone. The post From Body Shop F...
Trademarks play a vital role in helping businesses establish, protect, and grow their brand identity in an increasingly competitive marketplace. From names and logos to slogans and...
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning ho...
Edafe Onoriode Before now, brands were largely defined by self-expression rather than demonstrable actions. While brand purpose lived in advertising campaigns, corporate reports, a...
The Marketing CEO- Why Leadership Now Starts With Knowing Your Brand Identity
The Marketing CEO- Why Leadership Now Starts With Knowing Your Brand Identity
Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a story about David Ellison and what Mr. Ellison m...
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