Social Media Ideas for Brand Management

Pan Atlantic University: Corporate Identity and Brand Management (CIBM) Programme

A brand is not defined only by its logo, colours or visual identity. It is shaped by the experiences, perceptions and relationships an organisation builds with both its clients and...

Creators have made 155-year-old Vaseline one of Unilever's fastest growing brands, says CMO Leandro Barreto

In an interview with CMO Insider, Leandro Barreto of Unilever said brands need to know what they stand for, but be flexible in execution and culture.

No sweat: How Unilever kept its brands fresh on consumers’ minds during World Cup

With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.

Burberry Marketing Strategy & Deluxe Advertising Campaigns

Known for its iconic trench coats and check pattern Burberry is a luxury fashion house cherishing British heritage. Brand’s over-the-top marketing campaigns are often praised for t...

Bonn sees celebrity endorsements to foster brand visibility

Bonn Group is of the view that the right face has built stronger recall than any tagline ever could Over the past few years celebrity partnerships have become the backbone of how t...

Creating Retail Brands People Remember

Unilever CMO: Marketing has become 'efficient in creating things people ignore'

‘[Creators] are the people who decide whether your brand will be alive beyond your four walls,” said Leandro Barreto.

A Project Managers Guide to Managing Budget: Stop Treating Social Rollouts Like an Afterthought:

Building a sustainable, competitive footprint online takes a lot more than just random bursts of creativity. It requires a distinct mix of asset management, strict execution, and c...

Online Reputation Management: 5 Fool-proof Tips for Your Brand | Simplilearn

In a world where the first thing angry customers do is vent about their bad experience on the internet, online reputation management has become more important than ever. Every busi...

The Power of Proprietary Visual Assets

The Best Branding Tools for 2026: Build, Manage and Elevate Your Brand

Infuse your brand identity into every aspect of your marketing strategies with these top branding tools. The post The Best Branding Tools for 2026: Build, Manage and Elevate Your B...

The Rebrand Dilemma

When launching a new concept, restaurant operators must decide if they should rebrand social media or start fresh. The shift from viewing Instagram accounts as vanity metrics, bran...

Essential FMCG Marketing Campaigns and Strategies: Boost Sales & Loyalty

We live in a world where consumer preferences shift as quickly as trends on social media, where brand loyalty is hard-won and easily lost, and where every click, like, and share co...

When your portfolio has multiple brands and no shared visual standard

Different agencies, different settings, no shared standard. Here is what closing that gap looks like across a wine group.Large wine groups know what inconsistency looks...

The Smarter Way to Buy Creative

5 Key Strategies for Online Reputation Management in Digital Marketing

Discover essential tactics for effective online reputation management in digital marketing. Explore these 5 key strategies to enhance your brand's image, engage with customers, and...

Building Consistency Across Channels

How PR teams manage trust in regulated industries

Trust is one of the most fragile assets a brand can own. It takes years to build, but it can be damaged quickly by unclear messaging, poor customer experiences or a public response...

Warner Music Group needs a Senior Coordinator, Artist Brand Management

As Senior Coordinator, Artist Brand Management, you will be a part of a dynamic team responsible for developing and executing long-term artist brand strategies that position iconic...

JKR Sharpens Coke’s Identity With Emphasis on Consistency

Led by JKR, the work sees Coca-Cola amplify and unify the brand across more than 200 markets. The post JKR Sharpens Coke’s Identity With Emphasis on Consistency first appeared on G...

Brand tracking tools for scaling companies

Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also rev...

Brands Face Higher Stakes in Campaigns as Trust Wavers Amid Viral Risks

Discover how brands are navigating increased risks in their marketing campaigns as consumer trust declines. Explore strategies to manage viral challenges and maintain credibility i...

Brand Awareness Campaign Examples That Increased Visibility, Trust, And Demand

Being recognized as a trusted name in your industry is one of the most valuable gifts you can make to yourself. It takes consistent effort and devotion. However, it's priceless for...

The 4 Marketing Decisions That Seem Smart, But That Can Weaken Great Brands

The 4 Marketing Decisions That Seem Smart, But That Can Weaken Great Brands