Advertising and Brand Awareness
by Skip CohenPut together a group of photographers or small business owners, and they'll be split down the middle on the effectiveness of advertising. And as you discuss the negati...
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by Skip CohenPut together a group of photographers or small business owners, and they'll be split down the middle on the effectiveness of advertising. And as you discuss the negati...
To promote its capabilities at the Cannes Lion event last June, the agency created cocktails in custom cans and treated it like a real new-to-world beverage launch. The post Tavern...
Just Eat, Princess Margaret, Qualia, Connecticut DPH, Kwik Fit, and more
This article provides a practical guide to 5+ Branding Techniques That Deliver Results, helping businesses build a strong identity, gain ... Read more The post 5+ Branding Techniq...
MilkPEP, National Pork Board, Humane World, DNA, Morgan & Morgan
"From frantic to friendly...fast." -Â Atlanta-based consultancy invites businesses to join for early access to audits that uncover hidden creative licensing risks. The post The Bra...
Brand Identity You Can Actually Feel in AtlantaBrand identity design in Atlanta is no longer just about a good-looking logo. In a city this full of personality, your brand has to f...
Inspired by the warmth, craftsmanship, and timeless charm of Sicily, Brandex Coffee was created to feel like a story preserved...
Brand partners are set to be stars at Bravo Fan Fest 2026.
Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if...
AdPower has launched a major new marketing campaign inviting the next generation of food and beverage brands to embark on a relationship with outdoor and audio advertising
Stop Wasting Money on Pretty-but-Pointless BrandingBranding decisions made in the fall tend to shape the whole next year. As Q4 sneaks up and budgets get locked in, many Atlanta bu...
The CMOs of AG1 and Crayola on building authentic communities, embedding products into existing routines, and reframing competition.
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Are they collaborating or courting?
The advertising and marketing category of Fast Company’s Innovation by Design Awards honors campaigns across all mediums in service of a product, cause, or brand. This year’s winne...
In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise th...
I’m preparing a product launch that needs to shine both online and on-shelf, so I’m commissioning one integrated project that covers: • Instagram ad creative and a simple but effe...
A brand is often recognised before its name is read. A familiar colour, symbol or design can be enough to make people notice who it belongs to. This is why visual identity matters...
JOPLIN, Mo – For small business owners, standing out in a crowded marketplace can be just as important as the products or services they offer.That is the focus of BrandKamp , a han...
Why Atlanta’s Restaurant Brands Matter More Than EverStrong food is not enough in Atlanta anymore. With new spots opening near the BeltLine, in growing suburbs, and inside mixed-us...
In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise th...
Most toy brands advertise toys, but LEGO advertises what happens after you open the box. That idea runs through almost every example in LEGO marketing campaigns; from a father-and-...
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