Latest updates for Brand Talk

Fresh curated links around Brand Talk are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Brands in the Comments: A Helpful Guide
  • Brands Worth Stealing From: Liquid Death
  • Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

tracking.swap.fm /1 week ago

Brands in the Comments: A Helpful Guide

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other br...

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medium.com /1 month ago

Brands Worth Stealing From: Liquid Death

Let’s talk about a brand that sells water, the actual essence of life, and named itself Death.Continue reading on Medium »

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adweek.com /1 month ago

Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz

How Kraft Heinz turns culture into brand momentum.

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campaignlive.co.uk /1 month ago

How to make the ultimate GAF-filled content

Great GAF brand content is about messages with meaning that can be as mundane as driving value or representing reliability for customers.

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campaignlive.co.uk /2 weeks ago

Bumble, Coca-Cola, Red Bull and Magnum among brands at All Points East

AEG Global Partnerships brokered the deals.

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adweek.com /6 days ago

How Delta, Peanuts, and Yahoo Use Nostalgia to Reconnect Iconic Brands With Culture

Three communications leaders on turning major anniversaries into opportunities for cultural relevance and future growth.

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creativebloq.com /1 month ago

Coca-Cola gets new look that makes it even "more Coca-Cola"

I talked to Coca-Cola and agency JKR about how they approached amplifying the iconic brand.

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adweek.com /2 weeks ago

Fans Have More Friends: Heineken’s Formula for Real-Life Connection

U.S. CMO Alison Payne on how brand leaders can respond to changing consumer behavior without sacrificing positioning.

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marketingdive.com /1 month ago

Campaign Trail: Yeti spells out consumer passions with four-letter words

Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.

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tracking.swap.fm /3 weeks ago

Pop-Ups Pop Off: How to Make Your Experiential Event Effective

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We br...

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marketingdive.com /1 month ago

Zevia taps Cardi B to serve up real talk in biggest campaign to date

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”

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adexchanger.com /3 weeks ago

Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads

Why prebiotic soda brand Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine continues apace. The post...

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adweek.com /1 month ago

How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement

The challenger beauty brand leveraged culture, comedy, and community insight.

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brandingforum.org /1 month ago

Spill the Tea: ZUS Coffee Has Brewed Up Something Special

ZUS Coffee is stepping beyond its coffee roots with the launch of its ZUS Tea Fresh Brew Series, a collection of freshly brewed teas made from 100% tea leaves. Backed by Dato' Sri...

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adweek.com /1 month ago

Balancing Brand Equity and Innovation in Automotive Advertising

iSpot's Jamie Warner and Cox Automotive's Trent Thacker on producing effective creative that protects brand equity.

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tracking.swap.fm /4 weeks ago

The Dos and Don’ts of a Logo Refresh

This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we r...

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blog.hubspot.com /1 month ago

Brand tracking tools for scaling companies

Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also rev...

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adweek.com /1 month ago

The Key to Building More Durable Brand Relationships

This post was created in partnership with Strava Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a champions...

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pmnewsnigeria.com /1 month ago

Olanrewaju Alaka says strategic brand direction drove success of TWN Circle’s Beyond Talent event

Brand strategist and Founder of Laerryblue Media, Olanrewaju Alaka, has said deliberate brand positioning, rather than conventional event planning, shaped the inaugural TWN Circle...

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adweek.com /1 month ago

AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz

AB InBev thanks beer for bringing people together across cultures and generations.

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adweek.com /1 month ago

John Solomon on Building Brand Momentum When Markets Turn Against You

From navigating tariffs and supply chain disruptions to making asymmetric bets on innovation.

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gdusa.com /6 days ago

Creative Comment: What 3 Taco Brands Teach

Jonathan Finer, Associate Managing Partner, Conran Design Group, argues that “You Can’t Localize Authenticity.” It’s a tale of what three taco brands can teach us. The post Creativ...

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tracking.swap.fm /1 month ago

Affordability Marketing is Not for All Brands

This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies,...

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thehindubusinessline.com /1 month ago

Besties and dares

Brands wrote odes to Friendship Day, the petcare category really came alive, and the Spider-Man franchise pulled many into its web

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Sources covering Brand Talk

feeds2.feedburner.com

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campaignlive.co.uk

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blog.hubspot.com

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brandingforum.org

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feeds.megaphone.fm

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gdusa.com

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