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From entrepreneurs to doctors, founders are replacing celebrities in brand campaigns.
It was created by VCCP Blue.
What is your brand saying beyond its messaging?
Martens United Dutch Brewery has introduced its new brand, Martens BeLite, to the American market with a unique advertising campaign. The launch, spearheaded by creative agency Lew...
How S.Pellegrino’s Dinner Dialogues campaign reveals the future of consumer psychology, human connection and brand value in the AI era.
Coach announced &Coach: an always-on content series co-created with Gen Z communities, creators, and cultural voices. More than a campaign, &Coach represents a new model fo...
Bonn Group is of the view that the right face has built stronger recall than any tagline ever could Over the past few years celebrity partnerships have become the backbone of how t...
Trade volatility is now a permanent fixture of brand messaging, and silence is the most expensive option on the menu. The tariff cycle has become a recurring writing assignment for...
Great brands spend years proving they keep their promises.
Joint created the work.
Using Talk2Me's platform, hospitality expert gives advice in a conversational style with his own voice and tone.
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to sh...
With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.
As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.
Blue Moon's latest campaign centers around a whimsical take on its unique ingredient: a hint of Valencia orange peel. In collaboration with comedian Colin Jost and his production c...
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]
Tango, the soft drink brand owned by Carlsberg Britvic, has launched a new advertising campaign titled 'Wrecking Ball of Tang,' marking the return of the iconic slogan 'You Know Wh...
Image source: google In an increasingly crowded marketplace, capturing attention is no longer enough. Today’s consumers expect meaningful interactions with brands—experiences that...
Olarin Panimo, Freddy's, Ricola, and more
The quartet took to the stage in the Palais in a debate hosted by Campaign.
16 июля на конференции «Код человечности» «Родная Речь» и Билайн разберут, почему аудитория перестала верить идеальным сообщениям и как брендам перестраивать коммуникацию
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