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In many marketing departments, “Brand” and “Performance” are treated like rival factions. One is seen as the “fluffy” creative side, the other as the “hard” data side. One builds a...
What Brand Messaging Really Means (And Why It Matters More Than You Think)How does a business stand out to potential customers? It starts with the brand. If you’re picturing a logo...
Syracuse University professor and veteran brand strategist, Marc V. Stress, challenges performance marketing orthodoxy in his new book that offers a framework for building brands t...
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday Wall Street Journal this weekend, you were exposed to an ad from Cadillac for its new Celestiq mod...
Brand identity is one of the most powerful assets a beauty company has, and one of the hardest to protect. In an industry where product aesthetics carry as much weight as formulas,...
In this age of social media it is amazing how powerful that “likes” and “dislikes” and comments are to any single Brand.  Marketing departments generally know this all too...
Explore the impact of a brand strategy for growth and discover how strong branding influences buyer trust and recognition. This post was first published on eLearning Industry.
Using the best brand asset management software becomes critical the moment brand operations begin to scale. Marketing teams quickly run into familiar friction: assets scattered acr...
For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first...
As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a roster of artists. As the central lead for eac...
Branding is how people see and remember your work. It starts with a clear visual identity and simple choices that stay the same everywhere. This includes your logo, colors, and fon...
What would happen if your company stopped all marketing spend tomorrow? It is one of the most revealing questions any company can ask, especially startups. Because for most, the an...
As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is the belief that America is a great land. America...
Ashcroft partnered with Robin McLoughlin of McL to transform its brand into a unified global system designed to support growth, alignment and long-term value. As this case study r...
A company’s brand is one of its most valuable assets – and the name, logo, or slogan associated with that business is often what customers most remember, and what drives them to ch...
How to Manage Reputation After a Company Merger A merger can confuse customers faster than it changes a logo. If employees, clients, and investors hear different versions of the de...
Most companies lose momentum because their best thinking cannot get through the organization. The strategy is understood in the room, but not in the field. The portfolio makes sens...
A deep dive into the selective privacy and strategic alignment of the internet’s favorite "It Girl."Continue reading on Marketing Moments »
Agent Detail Inc. required a holistic approach to automotive branding - one that focused on narrative, identity, and community rather than features alone. The post From Body Shop F...
For high growth businesses, especially those navigating Series B and beyond, marketing decisions are no longer just about perceived channel efficiency. They are increasingly tied t...
Trademarks play a vital role in helping businesses establish, protect, and grow their brand identity in an increasingly competitive marketplace. From names and logos to slogans and...
In life sciences, branding is more than aesthetics: it’s a strategic shield and trusted signal that helps patients, clinicians, and partners distinguish products, ensure safety, an...
In life sciences, branding is more than aesthetics: it’s a strategic shield and trusted signal that helps patients, clinicians, and partners distinguish products, ensure safety, an...
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning ho...
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