Search fresh public links, source activity, and ready-to-use post angles for Brand Management.
Fresh curated links around Brand Management are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
Discover how social media influences the reputation management of a company, exploring strategies to enhance brand image, engage with customers, and effectively handle online feedb...
Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a communication style.
Discover how reputation management works and its importance in shaping public perception. Learn effective strategies to enhance your brand's image and navigate online reviews for a...
The CMOs of AG1 and Crayola on building authentic communities, embedding products into existing routines, and reframing competition.
In-house vs. agency marketing for PE-backed multi-brand companies comes down to three real options: an in-house team, one centralized agency, or multiple specialist agencies. The m...
<p>As AI increasingly mediates what consumers know, consider, and buy, how does a company&#8217;s marketing strategy have to change?</p>
Discover the importance of online reputation management marketing and how it can enhance your brand's image. Learn effective strategies to monitor, influence, and protect your onli...
The cafe chain's brand chief Tressie Lieberman on rebuilding Starbucks through fandom, consistency, and participation.
Ryan DiLazio was a rock star at his job. On paper. It was 2022, and DiLazio was a manager of social marketing and strategy at a global advertising agency, where he was working w...
Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete...
Discover the importance of business reputation management and learn how it can impact your brand's success. Explore strategies to enhance your reputation and build trust with custo...
Company combines premium North Carolina artesian spring water, distinctive packaging, consistent messaging, and expanding retail visibility to strengthen the Be Waterâ„¢ consumer b...
From 3D packaging rights to sponsorship maps, M&A counsel Alexa Steinberg breaks down how founder-led brands protect their equity.
For years, marketers and communications professionals have been taught to control the brand narrative. Define the message. Build the campaign. Push it out. Measure the response....
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK...
At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.
If people can’t trust you, then what’s the point?
The winning social playbook resembles jazz: keep the chord structure, loosen approvals, preserve key traits, and give natural improvisers room to create.
When firms merge or are acquired, one of the first questions asked is 'what will the company now be called?' Big brands carry weight and that can inspire client loyalty.
How a 161-Year-Old Brand Stays Relevant
How a 161-Year-Old Brand Stays Relevant
Plus, why marketing is swinging back to art.
FutureBrand Hispanic America onboards Vicapsys and delivers a unified visual identity for Vicapsys Life Sciences and its Stateline subsidiaryTwo linked brands under one visual syst...
Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.