Social Media Ideas for Brand Management

Pan Atlantic University: Corporate Identity and Brand Management (CIBM) Programme

A brand is not defined only by its logo, colours or visual identity. It is shaped by the experiences, perceptions and relationships an organisation builds with both its clients and...

How Does Social Media Impact Company Reputation Management?

Discover how social media influences the reputation management of a company, exploring strategies to enhance brand image, engage with customers, and effectively handle online feedb...

The Power of Proprietary Visual Assets

The Best Branding Tools for 2026: Build, Manage and Elevate Your Brand

Infuse your brand identity into every aspect of your marketing strategies with these top branding tools. The post The Best Branding Tools for 2026: Build, Manage and Elevate Your B...

The Rebrand Dilemma

When launching a new concept, restaurant operators must decide if they should rebrand social media or start fresh. The shift from viewing Instagram accounts as vanity metrics, bran...

Essential FMCG Marketing Campaigns and Strategies: Boost Sales & Loyalty

We live in a world where consumer preferences shift as quickly as trends on social media, where brand loyalty is hard-won and easily lost, and where every click, like, and share co...

What Is Online Reputation Management Marketing and Why It Matters?

Discover the importance of online reputation management marketing and how it can enhance your brand's image. Learn effective strategies to monitor, influence, and protect your onli...

What Is Business Reputation Management and Why It Matters?

Discover the importance of business reputation management and learn how it can impact your brand's success. Explore strategies to enhance your reputation and build trust with custo...

Warner Music Group needs a Senior Coordinator, Artist Brand Management

As Senior Coordinator, Artist Brand Management, you will be a part of a dynamic team responsible for developing and executing long-term artist brand strategies that position iconic...

JKR Sharpens Coke’s Identity With Emphasis on Consistency

Led by JKR, the work sees Coca-Cola amplify and unify the brand across more than 200 markets. The post JKR Sharpens Coke’s Identity With Emphasis on Consistency first appeared on G...

Brand tracking tools for scaling companies

Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also rev...

Brands Face Higher Stakes in Campaigns as Trust Wavers Amid Viral Risks

Discover how brands are navigating increased risks in their marketing campaigns as consumer trust declines. Explore strategies to manage viral challenges and maintain credibility i...

5 Marketer Moves to Know About: Behr, GM, Johnson Outdoors and More

CMO hires, promotions, and exits this week

The 4 Marketing Decisions That Seem Smart, But That Can Weaken Great Brands

The 4 Marketing Decisions That Seem Smart, But That Can Weaken Great Brands

How Calvin Klein Marketing Strategy & Campaigns Set the Standard in Fashion Marketing

Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind?  Of course, it’s Calvin Klein.  What began...

Mattel Promotes Roberto Stanichi to President, Chief Marketing and Brand Officer

Mattel, Inc. (NASDAQ: MAT) today announced the promotion of Roberto Stanichi to President, Chief Marketing and Brand Officer. - - Ynon Kreiz, Chairman and Chief Executive Offi...

Transparency in B2B Branding with Focus Lab’s Bill Kenney [Video]

If people can’t trust you, then what’s the point?

Deep Dive: Brand loyalty needs to be strong for proper client relationships

When firms merge or are acquired, one of the first questions asked is 'what will the company now be called?' Big brands carry weight and that can inspire client loyalty.

Social Media Management in Atlanta for Service-Based Businesses: Stop Posting More and Start Building a Brand

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Dulux Avista UGC content program - Content Empire

User-Generated Content

Best Brand Strategy Agencies 2026

Brand strategy is the layer beneath the logo. Before a company has a color palette or a typeface, it needs to know what it stands for, who it is talking to, how it is different, an...

Brandon Cooke Joins BarkleyOKRP to Drive ‘Thoughtful’ Growth

The former FCB exec succeeds longtime CMO Jason Parks

After Viral Fame, Stanley 1913 Chooses New AOR Born Social

The Stanley cup maker hopes to move beyond the Quencher Woman with new social strategy.