Latest updates for Brand Insights

Fresh curated links around Brand Insights are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • 10 Consumer Insights Trends
  • Leveraging Global Consumer Insights for Market Success
  • How To Grow Your Brand Without Alienating Loyal Customers

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

smallbiztrends.com /2 weeks ago

10 Consumer Insights Trends

Discover the latest consumer insights trends shaping the market landscape. Explore ten key trends that reveal changing consumer behaviors, preferences, and expectations, empowering...

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smallbiztrends.com /1 week ago

Leveraging Global Consumer Insights for Market Success

Unlock the potential of your business with our comprehensive guide on leveraging global consumer insights for market success. Discover strategies to understand diverse consumer beh...

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contentmarketinginstitute.com /1 month ago

How To Grow Your Brand Without Alienating Loyal Customers

Tilray Brands made consumer insights a cross-functional tool. See how quicker access to real-time data reshaped its retailer meetings, PR outreach, and brand innovation strategy.

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businessinsider.com /2 weeks ago

PepsiCo's Mark Kirkham says making the "simple special" drives results

In an interview at the 2026 Cannes Lions Festival, Mark Kirkham, CMO at PepsiCo US, said simple ideas like the Pepsi Challenge are still effective.

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smallbiztrends.com /1 week ago

Leverage Consumer Insight Reports for Strategic Marketing Success

Unlock the potential of consumer insight reports to drive your marketing strategy. Discover how to harness valuable data for informed decision-making, improved targeting, and enhan...

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businessinsider.com /1 week ago

Instacart CMO Laura Jones explains the insight behind its "Bananas" campaign, a winner at the 2026 Cannes Lion...

Instacart took home its first-ever Cannes Lions awards at the 2026 Cannes Lions Festival. CMO Laura Jones shared the insight behind the "Bananas" campaign

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zonkafeedback.com /3 weeks ago

Best Customer Insights Platforms in 2026: 9 Tools Compared

This guide reflects our current evaluation of customer insights platforms. Each tool was assessed on AI depth, data unification, insight delivery, integrations, and whether insight...

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forbes.com /5 days ago

What S.Pellegrino’s Dinner Dialogues Teaches Every Business About Premium Brands

How S.Pellegrino’s Dinner Dialogues campaign reveals the future of consumer psychology, human connection and brand value in the AI era.

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brandingstrategyinsider.com /3 weeks ago

PepsiCo’s New Definition Of Relevance

In 1967, the song “San Francisco” by Scott McKenzie described “a whole generation, with a new explanation.” The line still captures a central challenge for brands today. Customers...

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adweek.com /1 day ago

Insights on Marketing's Future From the Press Hour

Insights on Marketing's Future From the Press Hour

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smallbiztrends.com /5 days ago

Decoding Retail Shopper Insights for Better Sales Strategies

Unlock the secrets of retail shopper insights to enhance your sales strategies. Discover key trends, consumer behaviors, and actionable tips to drive conversions and boost your ret...

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medium.com /22 hours ago

Data Entry Insight: Empowering Local Brands Through Authentic Influencer Marketing

Consumers today are tired of generic advertising that feels distant and disconnected. What they truly seek is authenticity , a voice that…Continue reading on Medium »

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smallbiztrends.com /1 week ago

7 Key Insights on Gen Z Buying Behaviour

Discover the 7 key insights on Gen Z buying behaviour that can help marketers effectively engage this influential generation. Learn about their preferences, values, and trends shap...

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martechseries.com /2 weeks ago

Seek and NIQ Join Forces to Bring New Consumer Intelligence Apps to Insight Cloud

New analytics apps powered by NIQ’s Expanded Omnishopper panel bring CPG brands visibility into shopper behavior — supporting cross-sell analysis, loyalty insights, and smarter gro...

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treebirdbranding.com /1 week ago

The Smarter Way to Buy Creative

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campaignlive.co.uk /2 weeks ago

Social highlights from Subway, Papa Johns, Itsu, Lenovo, Tesco and more

Itsu recreated an iconic reality TV moment, Tesco took advantage of the UK heatwave and Subway asked the question on everyone’s lips.

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smallbiztrends.com /2 weeks ago

Leverage Consumer Shopping Insights for Better Sales Strategies

Unlock the potential of consumer shopping insights to enhance your sales strategies. Discover how understanding buyer behavior can lead to improved targeting, increased engagement,...

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smallbiztrends.com /1 week ago

7 Key Insights on Gen Z Buying Behavior

Discover the 7 key insights on Gen Z buying behavior that every marketer needs to know. Understand their preferences, values, and the trends shaping their purchasing decisions in t...

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businessinsider.com /2 weeks ago

Being "intentional" with content will help brands win in GEO, says Chime's top marketer, Vineet Mehra

Vineet Mehra of Chime, in a video interview with CMO Insider, spoke about the career "jungle gym" and being intentional with content strategy.

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eventmarketer.com /1 week ago

How Oatly Built a B2B Event Inspired by its Strategic Beverage Trends Content

As beverage culture explodes, Oatly is ensuring it’s not only a key ingredient within the conversation and the concoctions, but that it’s also leading them. With the goal of creati...

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treebirdbranding.com /1 week ago

Creating Retail Brands People Remember

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smallbiztrends.com /3 weeks ago

Analyzing the Latest Retail Consumer Report for Business Insights

Discover key insights from the latest retail consumer report, exploring trends, behaviors, and preferences that can drive your business strategy. Unlock valuable data to enhance yo...

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businessinsider.com /2 weeks ago

Creators have made 155-year-old Vaseline one of Unilever's fastest growing brands, says CMO Leandro Barreto

In an interview with CMO Insider, Leandro Barreto of Unilever said brands need to know what they stand for, but be flexible in execution and culture.

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digitalagencynetwork.com /1 month ago

6 Key Insights Into BMW’s Social Media and Marketing Strategy

To study BMW marketing strategy, we first need to point out that the web presence is not just for selling products. It is also a ‘vehicle’ to position the brand and satisfies their...

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