10 Consumer Insights Trends
Discover the latest consumer insights trends shaping the market landscape. Explore ten key trends that reveal changing consumer behaviors, preferences, and expectations, empowering...
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Discover the latest consumer insights trends shaping the market landscape. Explore ten key trends that reveal changing consumer behaviors, preferences, and expectations, empowering...
Unlock the potential of your business with our comprehensive guide on leveraging global consumer insights for market success. Discover strategies to understand diverse consumer beh...
Tilray Brands made consumer insights a cross-functional tool. See how quicker access to real-time data reshaped its retailer meetings, PR outreach, and brand innovation strategy.
In an interview at the 2026 Cannes Lions Festival, Mark Kirkham, CMO at PepsiCo US, said simple ideas like the Pepsi Challenge are still effective.
Unlock the potential of consumer insight reports to drive your marketing strategy. Discover how to harness valuable data for informed decision-making, improved targeting, and enhan...
Instacart took home its first-ever Cannes Lions awards at the 2026 Cannes Lions Festival. CMO Laura Jones shared the insight behind the "Bananas" campaign
This guide reflects our current evaluation of customer insights platforms. Each tool was assessed on AI depth, data unification, insight delivery, integrations, and whether insight...
How S.Pellegrino’s Dinner Dialogues campaign reveals the future of consumer psychology, human connection and brand value in the AI era.
In 1967, the song “San Francisco” by Scott McKenzie described “a whole generation, with a new explanation.” The line still captures a central challenge for brands today. Customers...
Insights on Marketing's Future From the Press Hour
Unlock the secrets of retail shopper insights to enhance your sales strategies. Discover key trends, consumer behaviors, and actionable tips to drive conversions and boost your ret...
Consumers today are tired of generic advertising that feels distant and disconnected. What they truly seek is authenticity , a voice that…Continue reading on Medium »
Discover the 7 key insights on Gen Z buying behaviour that can help marketers effectively engage this influential generation. Learn about their preferences, values, and trends shap...
New analytics apps powered by NIQ’s Expanded Omnishopper panel bring CPG brands visibility into shopper behavior — supporting cross-sell analysis, loyalty insights, and smarter gro...
Itsu recreated an iconic reality TV moment, Tesco took advantage of the UK heatwave and Subway asked the question on everyone’s lips.
Unlock the potential of consumer shopping insights to enhance your sales strategies. Discover how understanding buyer behavior can lead to improved targeting, increased engagement,...
Discover the 7 key insights on Gen Z buying behavior that every marketer needs to know. Understand their preferences, values, and the trends shaping their purchasing decisions in t...
Vineet Mehra of Chime, in a video interview with CMO Insider, spoke about the career "jungle gym" and being intentional with content strategy.
As beverage culture explodes, Oatly is ensuring it’s not only a key ingredient within the conversation and the concoctions, but that it’s also leading them. With the goal of creati...
Discover key insights from the latest retail consumer report, exploring trends, behaviors, and preferences that can drive your business strategy. Unlock valuable data to enhance yo...
In an interview with CMO Insider, Leandro Barreto of Unilever said brands need to know what they stand for, but be flexible in execution and culture.
To study BMW marketing strategy, we first need to point out that the web presence is not just for selling products. It is also a ‘vehicle’ to position the brand and satisfies their...
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