Social Media Ideas for Brand Insights

How Brand Leaders Turn Customer Insights Into Marketing Impact

Too many marketers treat research as a rubber stamp for their planned campaigns. Chime, Lincoln Financial, and Eaton used customer insights from the start, and it made all the diff...

Insight to Impact Marketing Forum: Consumer Insights

Thursday, September 3, 2026 | 1:00 PM EST / 10:00 AM PST | Free Webinar

Courage, Curiosity, and Care — What It Takes To Turn Insight Into Impact

More than 2,500 marketers gathered in Denver for the first Insight to Impact conference. Here is what speakers from P&G, Crocs, the Denver Broncos, Novartis, and other brands s...

Insights-Driven Marketing: Bridging the Data-Creative Divide

How the Beverage Aisle Became a Lifestyle Marketplace

Beverage brands are increasingly selling more than what is inside the bottle. Saint James Iced Tea’s Brenden Cohen examines how culture, social discovery and strategic distribution...

More Than a Logo: Greene Concepts Builds Be Water(TM) Into a Brand Consumers Can Understand, Remember, and Trust

Company combines premium North Carolina artesian spring water, distinctive packaging, consistent messaging, and expanding retail visibility to strengthen the Be Waterâ„¢ consumer b...

How Thorne’s brand platform led to a $3.8B P&G deal — and what’s next

Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a communication style.

Personality With A Purpose: Making A Brand Feel Human

Customers do not connect with colour palettes or mission statements in isolation. They connect with the character expressed through words, design and behaviour. A distinctive voice...

Pepsi Marketing Strategy: Iconic Campaigns and the Taste of Pop Culture

Renowned all over the world, Pepsi is definitely a necessary component of people’s gatherings and meals! But have you ever wondered how this company came to be, given its evident s...

How a 161-Year-Old Brand Stays Relevant

How a 161-Year-Old Brand Stays Relevant

How a 161-Year-Old Brand Stays Relevant

How a 161-Year-Old Brand Stays Relevant

6 Key Insights Into BMW’s Social Media and Marketing Strategy

To study BMW marketing strategy, we first need to point out that the web presence is not just for selling products. It is also a ‘vehicle’ to position the brand and satisfies their...

Building a Brand Customers Believe In

This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK...

JKR Brand Refresh Makes ‘Tropical’ A State of Mind

JKR’s brand refresh for Tropical Smoothie Cafe is intended to support the company’s continued expansion. The approach redefines ‘tropical’ as a state of mind. The company is on tra...

What Makes a Brand Feel Premium?

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Diageo India looks to Gen Z as it taps growing RTD market with Smirnoff ICE

Diageo India sees flavours and premiumisation among key trends shaping alcoholic beverage consumption in India and globally

Experience Loyalty Beats Brand Loyalty

The days when companies used advertising to define what customers thought of them are over. Thanks to social media, customers now shape a brand’s image themselves. And in doing so,...

11 Iconic Food Marketing Campaigns: A Comprehensive Analysis

The best food marketing campaigns know exactly how to hook us. They connect on an emotional level, bring out nostalgia, and show off food that looks almost too good to eat.  When a...

In-Store Marketing Ideas for Better Customer Recall

Retail marketing works best when customers remember the store after they leave. Price promotions may drive an immediate purchase, but lasting recall depends on repeated visual cues...

Purpose Over Product: The Brand-Building Playbook of Paulie Dery and Victoria Lozano

The CMOs of AG1 and Crayola on building authentic communities, embedding products into existing routines, and reframing competition.

How Poppi keeps its cultural marketing fizz without over-relying on data

Partnerships ranging from the Dallas Cowboys to New York Fashion Week designers are largely driven by gut instinct, Head of Culture Sophia Sesto says.

What marketers need to know from Advertising Week New York 2026

Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.

7 Key Insights From Shopper Behavior Analysis You Can’t Ignore

Discover the essential insights from shopper behavior analysis that every retailer should know. Uncover key trends and strategies that can enhance customer engagement and boost sal...

The Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao

Why Snap is betting on real connection over passive scrolling.