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For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first...
Little Big’s package redesign focuses on clarifying and strengthening existing equities tied to Brown Cow’s history, simplicity, and distinctive cream-top yogurt experience. The po...
Update includes interior with softer, warmer feel.
Finding New Relevance for a Legacy Brand- Victoria Lozano's Crayola Journey
Finding New Relevance for a Legacy Brand- Victoria Lozano's Crayola Journey
The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says.
The brand's consistency around how people think, feel and decide has allowed it to sustain its success.
Smoothie King is evolving. The company announced a brand evolution plan, guided by an in-store redesign, food menu expansion and trendy limited-time offers. Chief Marketing Officer...
Vincent Roffers of Agenda argues that, with companies and brands that are transforming, brand narratives must continuously adapt to reflect current capabilities and strategic shift...
5 Ways Apples Marketing Evolved in the Tim Cook Era
5 Ways Apples Marketing Evolved in the Tim Cook Era
From the wide range of brand names listed on LogoMaker’s new graph (Visa, Target, Jaguar, IHOP, Spotify), it’s clear that successful brands emerge from nearly every corner of the b...
Agent Detail Inc. required a holistic approach to automotive branding - one that focused on narrative, identity, and community rather than features alone. The post From Body Shop F...
Building a brand that lasts requires understanding consumer behavior. Consumer expectations are constantly evolving, and building trust requires more than simply following trends....
inDrive has launched a global rebranding initiative in collaboration with Border Zero, aiming to create a visual system that emphasizes fairness and simplicity. The new identity is...
Ashcroft partnered with Robin McLoughlin of McL to transform its brand into a unified global system designed to support growth, alignment and long-term value. As this case study r...
BcgCrave has announced its evolution into Crave Group, a streamlined identity for a more focused and expansive creative group. The post BcgCrave steps forward as Crave appeared fir...
Balancing brand and performance marketing.
In this exclusive Business Today podcast, Aabha Bakaya speaks with Fabindia MD William Bissell on the brand’s remarkable evolution. From an export-focused business supporting rural...
The sustainable brand revamped its logo and rolled out new colors to packaging.
Bob's Red Mill's refreshed packaging draws from the brand's iconic history, with a new look that is both modern and familiar for longtime fans.
Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind? Of course, it’s Calvin Klein. What began...
Many entrepreneurs build brands with strong online traction. Sales grow. Awareness builds. The next step often becomes retail expansion. That step introduces a new level of pressur...
Yeti’s logo is simple: just its name written in an all-caps sans-serif font, placed within a rounded rectangle. But to speak to new consumers, they’re getting rid of the one elemen...
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