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There’s a debate in marketing that just won’t die: Does growth come from standing apart, or from sticking in people’s minds? The textbooks love differentiation. Be unique. Carve ou...
In many marketing departments, “Brand” and “Performance” are treated like rival factions. One is seen as the “fluffy” creative side, the other as the “hard” data side. One builds a...
Promo Factory helps businesses match the right branding method with the right product, so their logo looks sharp and lasts. Not every logo works the same way on every promo product...
As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is the belief that America is a great land. America...
Democratic institutions around the world promote the core doctrine that all people are created equally. This is clearly not the case in the world of supplier management. All suppli...
For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first...
Agent Detail Inc. required a holistic approach to automotive branding - one that focused on narrative, identity, and community rather than features alone. The post From Body Shop F...
Brand identity is one of the most powerful assets a beauty company has, and one of the hardest to protect. In an industry where product aesthetics carry as much weight as formulas,...
What’s trade dress? If you’re a guitar person, you know which brand is associated with a slanted headstock. If you enjoy vodka, you know which brand is sold in a skull-shaped bottl...
Never confuse the customer. Once, at an advertising agency meeting with our IHG client, one of the agencies admitted that their commercials for Holiday Inn and Holiday Inn Express...
Most companies lose momentum because their best thinking cannot get through the organization. The strategy is understood in the room, but not in the field. The portfolio makes sens...
Recognition is nice. Preference is profitable.
The brand's consistency around how people think, feel and decide has allowed it to sustain its success.
Edafe Onoriode Before now, brands were largely defined by self-expression rather than demonstrable actions. While brand purpose lived in advertising campaigns, corporate reports, a...
Explore the impact of a brand strategy for growth and discover how strong branding influences buyer trust and recognition. This post was first published on eLearning Industry.
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