Latest updates for Brand Content

Fresh curated links around Brand Content are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Dulux Avista UGC content program - Content Empire
  • How to make the ultimate GAF-filled content
  • 4 lessons from Oatly on building content that powers campaigns

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contentmarketinginstitute.com /1 month ago

Dulux Avista UGC content program - Content Empire

User-Generated Content

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campaignlive.co.uk /1 month ago

How to make the ultimate GAF-filled content

Great GAF brand content is about messages with meaning that can be as mundane as driving value or representing reliability for customers.

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prdaily.com /1 month ago

4 lessons from Oatly on building content that powers campaigns

How to build one campaign that keeps working long after launch. Oatly’s latest look book is filled with colorful photography, trend stories and recipes for drinks inspired by flavo...

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contentmarketinginstitute.com /1 month ago

Buyer-First Content Engine for Machine Builders

Best Content Marketing Program

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brafton.com /1 month ago

What Does “Content” Mean in Marketing? A Definition, Examples and Types

Unpack the many meanings of “content” in marketing. From blogs to memes, find out why it’s our favorite catch-all phrase and what’s behind it all. The post What Does “Content” Mean...

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contentmarketinginstitute.com /1 month ago

The Edit, Jellis Craig - Content Empire

Best NEW Publication (Print or Digital)

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contentmarketinginstitute.com /1 month ago

Alpha Camera Academy: Inspiration Into Creation

Best Content-Driven Website

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localnews8.com /4 weeks ago

Behind the feed: How brands really work with creators and user-generated content

  Digital marketing looks very different from the polished advertising that filled social feeds only a few years ago. People now pass those ads within seconds, while recommendation...

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smallbiztrends.com /1 month ago

5 Essential Retail Content Marketing Strategies

Discover the top 5 essential retail content marketing strategies to boost your brand's visibility and engagement. Learn how to create compelling content that resonates with your au...

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adweek.com /1 month ago

Retail Media’s Next Evolution: Getting Into Content

But some ad buyers wonder if branded content undermines the core value prop of driving sales.

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contentmarketinginstitute.com /1 month ago

MEE 2025: Powered by Content

Best Event Content Marketing Strategy

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uploadarticle.com /2 weeks ago

AI UGC Video Marketing: How Brands Create Authentic Product Ads at Scale

User-generated content has changed the visual language of advertising. Audiences are accustomed to informal demonstrations,... The post AI UGC Video Marketing: How Brands Create Au...

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contentmarketinginstitute.com /1 month ago

Singapore Dreamin'

Best B2B Branded Content Campaign

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campaignlive.co.uk /1 month ago

Under Armour hosts footballer chaos at the Hotel Armouré

Campaign includes "hero" films and creator content.

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adweek.com /1 month ago

Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz

How Kraft Heinz turns culture into brand momentum.

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medium.com /2 weeks ago

Brand Activations Hit TV Show Locations & Storylines In New SHEEO X Media Product Suite

New TV Series Featuring SoCal Latinapreneurs Tags SHEEO X Media for Brand Activations & Media ManagementContinue reading on Medium »

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medium.com /5 days ago

The Best Thing Nugget Did Was Make a Couch Parents Actually Wanted to Post

The kids’ furniture brand is a useful lesson in product-led content, UGC, and why the right creator often matters more than the biggest…Continue reading on SocialBook »

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contentmarketinginstitute.com /1 month ago

Ideas Beyond the Ivory Tower

Best Content Marketing Program in Education Orchestra and Institute on Race, Power and Political Economy

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contentmarketinginstitute.com /1 month ago

The Well by Northwell Health, with Revmade

Best Content Strategy

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contentmarketinginstitute.com /1 month ago

Founder Intelligence

Best Overall Design

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supplychaingamechanger.com /2 weeks ago

How to Promote Social Networks with Content Marketing!

Compared to direct advertising, content marketing is a very environmentally friendly way to attract customers. When you generate interesting material, you primarily focus on creati...

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marketingdive.com /1 month ago

M+C Saatchi NA launches entertainment arm as branded content booms

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

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campaignlive.co.uk /1 month ago

Audible's content makes you run a marathon in its global campaign

It was created by its in-house team in collaboration with Special US.

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medium.com /20 hours ago

How to Build a UGC Strategy for a New D2C Brand With No Audience

Every brand with a great UGC library started from zero. Here’s the sequence that builds a converting content engine.Continue reading on Medium »

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feeds.feedburner.com

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campaignlive.co.uk

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prdaily.com

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contentmarketinginstitute.com

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localnews8.com

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medium.com

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