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Big 12 Supports Expanding College Football Playoff from 12 to 24 Teams

NBC 11 Sports: Big 12 Conference partners with Monster Energy

The Big 12 finalized a $20 million multi-year deal with Monster Energy, becoming the first conference to put sponsor logos on all teams football and basketball jerseys, and playing...

Big 12 commissioner eying another round of College Football Playoff expansion

Brett Yormark wants to be greedy on behalf of the Big 12. 

Big 12 becomes first college conference to strike a deal with a sponsor

The Big 12 Conference has reached one of the largest sponsorship agreements in college athletics, finalizing a multi-year partnership with Monster Energy that will bring new brandi...

One Big 12 coach named 'The Standard' heading into 2026 college football season

There's a ton of change to account for in the coaching ranks of the Big 12 as we slowly inch towards the 2026 season. 

Big 12 partners with Monster Energy for football and basketball regular seasons

TOPEKA (KSNT) - The Big 12 Conference announced Tuesday a new multi-year partnership with Monster Energy that will make the beverage company the entitlement partner for the confere...

Big 12, Monster Energy announce jersey patch, field logo deal

IRVING, Tx. (WBOY) — Big 12 Media Days kicked off its 2026 session on Tuesday with a monster-sized announcement from Big 12 Commissioner Brett Yormark. In his opening statements, Y...

Big 12 QB tiers: Ranking the top units across the conference

The Big 12 is a conference that wants to prove it can compete with the SEC and Big Ten for national championships. To do that, they'll need some excellent quarterback play.

College Football Playoff expected to be key topic at Big 12 Spring Meetings

FRISCO, Texas (KSL.com) – We’re in the thick of “talkin’ season” with the arrival of Big 12 Spring Meetings. For the second consecutive year, the Big 12’s annual spring business me...

Big 12 opponents set for Kansas men's basketball

TOPEKA (KSNT) - The Jayhawks' conference matchups are set. The Big 12 released its 18-game men's basketball opponent matrix for the 2026-2027 season on June 11. Each conference tea...

Boise State: Big 12 or Pac 12?

As the football offseason rolls in, big talks are stirring about conference changes that could shake things up for Boise State. Continue reading…

Big 12 Tournament – Day Two

In Day Two action at Surprise Stadium, the Big 12 saw Bears maul a Cougar and Wildcats rip apart a Horned Frog as BYU and TCU had to say goodbye.

Big 12 Football Media Days returns to Frisco

Big 12 Football Media Days is back at The Star in Frisco again. Texas Tech’s offseason search for a quarterback Texas Tech is coming off a historic College Football Playoff...

Big 12 notebook: Commish hushes Sorsby talk

(Photo credit: Sophia Scheller-Imagn Images)Big 12 commissioner Brett Yormark passed on further discussion of the turn of events involving Brendan Sorsby and Texas Tech as media da...

Big 12 files legal challenge in Brendan Sorsby drama

(Photo credit: Nathan Giese/Avalanche-Journal / USA TODAY NETWORK via Imagn Images)The Big 12 Conference filed a federal lawsuit Monday against Texas Tech and the Texas attorney ge...

The Big 12 Found Its Price—and Lost the Moral High Ground

Turns out college football seasons can be sponsored now, and Monster Energy just put its name on two of them. That's not something that would've happened five years ago. Continue r...

Big 12 files legal challenge in Brendan Sorsby drama

The Big 12 Conference filed a federal lawsuit Monday against Texas Tech and the Texas attorney general as the saga over quarterback Brendan Sorsby's e

Big 12 announces men’s basketball conference pairings for 2026-27

The two best teams in the Big 12 the previous two years will meet at least twice more this coming season. Arizona and Houston will play a home-and-home series as part of the Big 12...

Big 12 Tournament – Day Three

Four teams advanced out of the tumult of Thursday's crucial four games played. So now, Oklahoma State will face off with Kansas and West Virginia tangles with Arizona State to dete...

Big 12 Sues Texas Tech, Texas AG to Enforce Brendan Sorsby Punishment

The Big 12 has filed a lawsuit against Texas Tech and Texas Attorney General Ken Paxton in the wake of a Texas judge allowing Red Raiders quarterback Brendan Sorsby to play this se...

Big 12 sues Texas Tech, Ken Paxton over Brendan Sorsby dispute

The Big 12 Conference has filed a federal complaint against Texas Tech University and Texas Attorney General Ken Paxton, seeking a ruling that it has the right to sanction Texas Te...

Commissioner Brett Yormark talks new Monster Energy deal, Brendan Sorsby in Day 1 of Big 12 Media Day

West Virginia football doesn’t appear until Day 2 of Big 12 Media Day in the afternoon at the Dallas Cowboys practice facility in Frisco, Texas. But that didn’t mean there […] The...

Big 12 opponents set for K-State men's basketball

TOPEKA (KSNT) - The Wildcats' conference matchups are set. The Big 12 released its 18-game men's basketball opponent matrix for the 2026-2027 season. Each conference team will have...

Arizona wins Big 12 Commissioner’s Cup

Arizona isn’t scheduled to appear at Big 12 Football Media Days until Wednesday, but the Wildcats still got singled out for their overall athletic and academic excellence. The UA h...