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Doco series looks at famous brand origins and the genius -and sometimes madness- that fuelled their rise to fame.
The CMOs of AG1 and Crayola on building authentic communities, embedding products into existing routines, and reframing competition.
Rare prototypes, sketches, and experiments from Nike’s vast archive reveal how some of the brand’s most recognizable designs took shape
An idea kept coming back in most branding projects I worked on in the past years: what if we embedded data in the logo? Real data, not symbols of information but information itself...
Two energy suppliers shared the same colour and cheerful voice, yet one of them went bust. A bank and a language app help explain why.Continue reading on UX Collective »
Logos that once carried character have been flattened into interchangeable sans serif marks. Cars that used to have unmistakable personalities have become sleek, standardised machi...
The backlash to the gas station chain’s latest lawsuit proves the emotional power of logos and symbolism.
What does a 19-cent Bic pen have in common with Hermès? Learn why consumer brands need to stop selling benefits and start romancing the production story.
Brand Identity You Can Actually Feel in AtlantaBrand identity design in Atlanta is no longer just about a good-looking logo. In a city this full of personality, your brand has to f...
Соединенные Штаты Америки считаются законодателями своеобразной моды в сфере раскрутки брендов. Сегодня мы разберем хрестоматийные примеры. Об этих компаниях слышали все. И их опыт...
Company combines premium North Carolina artesian spring water, distinctive packaging, consistent messaging, and expanding retail visibility to strengthen the Be Waterâ„¢ consumer b...
How to reposition struggling businesses and finding your way through your customers.
Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if...
Plus, why product innovation must precede any brand refresh.
How Indian brands are turning nostalgia, regional identity and heritage into an “authenticity premium” that customers are willing to pay for.
Denim has outlasted every trend for more than 150 years. Here’s what the category’s endurance teaches us about brand relevance, reinvention, and building a lasting presence.
Apple seems to have learned from past advertising blunders.
For luxury and hospitality brands, knowing what to preserve can strengthen loyalty, originality, and long-term relevance.
Not every brand has heritage to lean into, but they're doing it anyway.
How much is a logo worth?
From Tree Hut to Sézane, redesigns often trigger customer panic. Here is why the size of the change has almost nothing to do with how people react.
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK...
The word authenticity has become so ubiquitous in recent years, it could almost be ignored. And yet, authenticity is what makes identity matter. This is as true for cultures and co...
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