Social Media Ideas for Behavioural Targeting

THE FUTURE OF ADS PERSONALIZATION: Targeting Efficiency in an Age of Consent Signals and Cookie Reversals

How Reddit uses community conversations to improve ad targeting

Reddit is increasingly using the conversations taking place across its communities as signals for ad targeting, campaign optimisation, creative development, and commerce advertisin...

Один пользователь — десятки интересов: как находить аудиторию за пределами одной категории

Пользователь редко ограничивается одним интересом: он может искать спиннинг, выбирать велосипед и одновременно присматривать загородный дом. Если учитывать только отдельные категор...

How Yahoo enhances search retargeting using Amazon Bedrock

In this post, we demonstrate how Yahoo implemented Amazon Bedrock to enhance their Search Retargeting (SRT) capabilities in the Yahoo DSP ad tech suite. SRT is a core audience targ...

When Past Purchases Aren’t Enough Anymore

This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mi...

Your Privacy Obligation Is Now As Big As Your Ad Reach

Ask most privacy teams how their opt-out program handles logged-out users, and you’ll usually hear some version of the same thing: it’s covered, but only at the browser level, a co...

The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads

Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences. The post The Scenic Route To ROI: Mastering Non-Linear Target...

Авито запустил таргетинг по ключевым словам — рекламу можно будет настроить по поисковым запросам пользователей

Авито Реклама запустила таргетинг по ключевым словам. Как сообщили Russian Business в пресс-службе компании, инструмент позволяет находить потенциальных клиентов по их поисковым за...

«Авито Реклама» запустила таргетинг по ключевым словам

«Авито Реклама» запустила таргетинг по ключевым словам — новый инструмент для работы с реальными намерениями посетителей «Авито». Он позволяет рекламодателям любого масштаба находи...

Meta adds dedicated ad exclusion audiences

The option will help brands avoid reaching people who don’t want to see their promotions, or people who legally cannot be targeted.

VK объединила обезличенные действия пользователей из разных сервисов в единую ИИ-модель

Источник: Компьютерра - Журнал о науке и технологиях Модель анализирует последовательности действий пользователя в продуктах и формирует нейропрофиль — обезличенное представление...

Why Advertisers Are Moving Beyond Traditional OOH Demographic Targeting

For a long time, out-of-home advertising was planned with a fairly simple assumption: if you knew the age and gender of the audience, you could make a smart media buy. That logic s...

Fossil ads using AI to identify target profiles earn 58.8M impressions

In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles. 

UserTesting Introduces Advanced Targeting, Bringing User Interviews’ Industry-Leading Participant Network Directly Into...

New capability gives research teams seamless access to verified B2B and hard-to-reach participants without leaving the UserTesting platform UserTesting, the leading provider of cus...

Instagram Ads

Our next marketing push centres on a tightly-focused Instagram ads campaign whose sole objective is to move 21- to 34-year-olds from the feed straight to our website. The product a...

ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters

ChatGPT ads now include automated bidding, placement controls, and new URL parameters for third-party tracking. The post ChatGPT Ads Get Automated Bidding, Placements, and URL Para...

VK создала ИИ-модель для анализа действий пользователей и составления нейропрофилей

VK создала ИИ-модель, которая анализирует последовательность действий пользователей в разных сервисах компании и на основании этих данных формирует нейропрофиль — обезличенное пред...

Preference Matters More Than In-Market Intent Alone In Modern B2B Buying

The traditional performance marketing model assumes that marketers can influence buyers once they enter the market, but today’s B2B buyers often begin their search with strong pref...

A human-centered approach to targeted account marketing

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“I Need a Specific Audience”

Why did Meta make this change? If you want to turn Advantage+ Audience off, there’s a button at the bottom of the Audience section in the ad set. It previously read “Further limit...

64% of UK Shoppers Interested in Agentic Shopping – But What Will the Reality Look Like?

For decades, the internet ran on the quiet backs of third-party cookies – digital breadcrumbs that allowed algorithms to track us across websites, compile horrifyingly specific use...

This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation

Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods...