Latest updates for Baijiu

Fresh curated links around Baijiu are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Shāng blends whiskey and baijiu traditions
  • Baijiu plays game of risk and reward
  • Biggest-selling local spirits Brand Champions

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thespiritsbusiness.com /4 weeks ago

Shāng blends whiskey and baijiu traditions

Maritine Brands has launched a spirits brand called Shāng, which combines Chinese baijiu with American whiskey-making techniques The post Shāng blends whiskey and baijiu traditio...

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thespiritsbusiness.com /2 weeks ago

Baijiu plays game of risk and reward

Many baijiu brands are effectively state-owned, which means they can be conservatively run, unwilling to break into new territories The post Baijiu plays game of risk and reward ap...

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thespiritsbusiness.com /3 weeks ago

Biggest-selling local spirits Brand Champions

The local spirits category is hugely diverse, but the main players in soju, baijiu, raki and more continued to dominate in 2025 The post Biggest-selling local spirits Brand Champio...

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whiskynotes.be /3 days ago

Kwun Cheung – Chinese single malt whisky

A good friend got me these samples of Kwun Cheung, a Chinese single malt whisky. It is a fairly young brand from Guangzhou which attracted some attention through its use of indigen...

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archdaily.com /1 month ago

YunTuo Distillery / OLI Architecture

YunTuo, Diageo's first single malt whisky distillery in China, is in the fertile Dali valley of Yunnan Province, at an altitude of approximately 2,100 metres and adjacent to the na...

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drinkhacker.com /1 month ago

Review: Khee 38 Soju

Soju (Korea’s rendition of Japanese shochu) is typically bottled at 25% abv or less, but Khee 38 hits a much higher proof point — 38% abv, to be exact, commanding much more of your...

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thespiritsbusiness.com /1 month ago

China’s cocktail moment with Lucas Bols

Lucas Bols is building a new chapter across China’s booming on-trade by deploying Bols, Passoã, Galliano and Tequila Partida through a disciplined and scalable strategy The post Ch...

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thespiritsbusiness.com /1 month ago

Top 10 award-winning Asian spirits

The ingredients featured in Asian spirits are markedly different from those we find in the West, making the category even more exciting. But which are the best to try? The post Top...

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asia.nikkei.com /2 weeks ago

Upscale Japan sake brand looks to boost exports to Taiwan, Hong Kong

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koreatimes.co.kr /3 weeks ago

Chinese liquor giant Wuliangye sends 5,000 workers to Korea on incentive tour

In a major sign of recovery for East Asia’s corporate travel market, the Korea Tourism Organization (KTO) said Friday that it attracted a 5,000-member incentive trip from the Chine...

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Sources covering Baijiu

archdaily.com

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asia.nikkei.com

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drinkhacker.com

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koreatimes.co.kr

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thespiritsbusiness.com

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whiskynotes.be

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