Social Media Ideas for Audience Measurement

Why Measurement Is The Key To Solving Digital Audio’s Scalability Challenge

Audio advertising has a scale problem. While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platform...

Why Agentic Measurement Will Reprice The Ad Market

Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper...

Downloadable Guide: 20 Event Measurement Metrics That Matter

A comprehensive list of things you can measure at your next event   One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential comp...

What Is Your Audience Actually Worth?

Attention Capital founder Josh Stein explains why audiences are now a measurable asset class.

Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms

Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. The agency holding company announced Monday that it’s adding new capabilities to the...

Broadcast Radio Enters New Era: iHeartMedia First to Bring 'AudioGraph' to Market, Introducing Digital Precision and Mea...

iHeartMedia, the No. 1 audio company in America unveiled AudioGraphâ„¢ a suite of advertising capabilities that, for the first time, will bring digital-like targeting, identity-bas...

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Japan

Nielsen, a global leader in audience measurement, data and media intelligence, has today announced the expansion of its cross-platform measurement of YouTube across computer, mobil...

Why video measurement should reflect how people actually watch – Q+A with Murray Love

Household viewing habits have changed considerably but reporting metrics are still stuck in the past says media expert Murray Love. The post Why video measurement should reflect ho...

iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digita...

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data

“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured l...

Five Ways to Elevate the Way You Measure Engagement at Your Events

Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers. The post Five Ways to Elevate th...

XstraStar Says AI Search ROI Measurement Standards Are Emerging as GEO Matures into a Boardroom Priority

Event Measurement Tech 411: An Update on Beacons

Successful event measurement practices are selective about what they track and measure. The post Event Measurement Tech 411: An Update on Beacons appeared first on Event Marketer.

The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment...

Measuring Content Performance Effectively

Ever stare at a traffic spike and still have no idea whether that post actually helped your business? Measuring Content Performance Effectively starts when you stop treating pagevi...

Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize t...

55% Net New Audience: How Horizon Media and Intent IQ Are Turning Signal Loss Into Incremental Growth

Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel,...

CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted

For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either...

Your Measurement Problem isn’t Really a Measurement Problem

Gini Dietrich explains why enterprise readiness is a system question, not a measurement question—and how to win the budget conversation The post Your Measurement Problem isn’t Real...

How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC via @sejournal, @navahf

Running ads on every platform? Here's how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon. The post How Do I Effectivel...

The Audience Intelligence Series - Session 1

Wednesday, May 27, 2026 | 2:00 PM EST / 11:00 AM PST | Free Webinar

Common Audience Segments Failures

Almost every advertiser screws this up… One of the most common mistakes I see from advertisers is related to audience segments. They either fail to define them at all or do so inco...

The 4 PR and Marketing Metrics that Matter for AI Visibility

Gini Dietrich reveals the 4 metrics that matter for AI visibility in 2026—and why impressions, reach, and AVEs won't survive your next budget meeting. The post The 4 PR and Marketi...

Ad Performance Hinges On Kicking Fragmentation’s Butt

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges...