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The best audience intelligence platforms come with features such as audience insights, buyer personas, segmentation, ad and marketing integrations, and dashboards and visualization...
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Every communicator obsesses over their audience. Demographics. Psychographics. Scroll behaviour. But in 2026, there’s a new audience in the room, one that never sleeps, never skips...
What is the role of the Audience in the digital marketing world? Actually, does it still exist? After all we’ve been through since the…Continue reading on Medium »
Audience Acuity's Data & Identity solutions help brands build the identity infrastructure needed for AI-driven marketing
Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insig...
AI powered voter targeting built for the speed, scale and precision the 2026 cycle demands IQM Advertising Corporation, the global media buying platform empowering advertisers in t...
Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive i...
Originally appeared on SINAPTIA.One of our all-time clients owns a multi-brand marketplace. Earlier this year, he had an idea to revolutionize his platform by observing how his use...
TL;DR: Everything You Need to Know About Brand Intelligence in 2026 The primary challenge in brand intelligence is no longer analytics sophistication but channel coverage. As...
Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real ti...
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But, none of those too...
Claritas and Comcast Advertising have announced a strategic partnership that integrates Claritas’ audience data, identity graph, and measurement capabilities into Comcast Advertisi...
Synthetic audiences have enormous potential but should be used in tandem with human-based means of research.
As artificial intelligence (AI) disruption, economic pressure, and audience fragmentation continue to reshape the B2B advertising industry, new research from...
Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel,...
Advances in artificial intelligence are creating new opportunities for businesses to better understand customer intent through online interactions, website activity, communication...
Attention Capital founder Josh Stein explains why audiences are now a measurable asset class.
Across practices, offices, and partner relationships, firms operate with limited visibility into where meaningful connections exist and when those connections signal real business...
Demandbase-defined segments sync into the Audyence cost-per-lead marketplace, so teams launch targeted campaigns up to 43x faster, with no manual steps. Audyence, B2B’s first progr...
As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience. The post How To Create an Audience Profile in 5 Steps (Inf...
Customer data has never been more abundant — or more fragmented. Marketing, sales, customer success, and data teams all rely on different systems to capture interactions, behaviors...
Hearst Magazines, the world's largest lifestyle media publisher, announced the launch of AURA IQ, the next evolution of its proprietary audience platform, AURA. The new AI-driven...
A new, unified audience data platform spanning Future B2B's ecosystem, helping B2B marketers move beyond static ICPs to identify and engage verified, in-market audiences through re...
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