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Latest updates for Audience Intelligence

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learn.g2.com /1 week ago

AI in Audience Intelligence Platforms: What 600+ Verified G2 Reviews and 3 Leading Vendors Reveal

Key Findings Search and summarization lead AI usage. According to G2’s analysis of 600+ verified Audience Intelligence reviews, these were the most mentioned AI capabilities...

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martechseries.com /1 month ago

PMG360 Launches AudienceIQ, an Audience Intelligence Platform Built to Close the Gap Between CRM Data & the Real Mar...

A platform and managed service combining identity resolution, intent data, and CRM enrichment to help revenue teams uncover buyers beyond their CRM. PMG360, a marketing and demand...

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zonkafeedback.com /1 month ago

AI Customer Insights: What They Are and How to Act on Them

TL;DR AI customer insights go beyond traditional analytics: they reveal what customers mean, not what they clicked. AI detects themes, classifies intent, maps entities, and sco...

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marketingdive.com /2 weeks ago

Why smarter DOOH campaigns start with the audience

High-traffic screens are only part of the story. Audience data shows which screens matter most.

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martechseries.com /1 week ago

ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average

Wavelength doesn’t just surface the right move, it makes it. Built on 500+ signals from each business’ own account, Active Intelligence now drives a 75% higher engagement rate Most...

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databricks.com /1 month ago

The audience is the asset. Media finance teams need to understand them to protect the margin.

Ask a CFO at a media company where this year's margin is landing and you will always get a hard-won answer...

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adexchanger.com /1 month ago

55% Net New Audience: How Horizon Media and Intent IQ Are Turning Signal Loss Into Incremental Growth

Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel,...

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zonkafeedback.com /1 month ago

Introducing AI Signals: From Feedback Data to Actionable Insights

The gap in most CX programs isn't feedback collection. It isn't even theme detection or sentiment scoring. It's the step that comes after. The one where someone looks at a report f...

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contentmarketinginstitute.com /2 weeks ago

How To Turn Your Audience Data Into Content Gold

The most effective content doesn’t start with brainstorming. It comes from mining overlooked data sources. Learn what they are, where to find them, and how AI makes it possible to...

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socialmediatoday.com /17 hours ago

Threads updates profile analytics display

The platform rolled out an artificial intelligence-powered summary that offers trend insights on follower and viewer engagement.

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hospitalitynet.org /2 weeks ago

What AI can already tell about the visitor browsing your hotel's website

Lighthouse Direct's five-algorithm AI system scores hotel website visitors across intent, spend, destination flexibility, date flexibility, and length of stay to deliver targeted o...

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learn.g2.com /1 month ago

The Demand Gen Playbook for Getting Found in AI Search

Demand gen runs on signals. A form fill, an ad click, a webinar registration — that's how leads get scored, routed, and worked. But what happens when buyers stop producing those si...

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adweek.com /1 month ago

Cloudflare Wants to Tell Brands Whether AI Is Actually Recommending Them

Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.

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marketingdive.com /1 day ago

Understand your people before your data loses relevance

More data isn’t the answer. Understanding the people behind it is what drives better decisions.

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socialmediatoday.com /4 weeks ago

Google Ad and Analytics add more AI tools

Updated displays and notes offer easy access to information and new benchmarking features provide performance insights.

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blog.apify.com /1 month ago

Marketing intelligence tools: build your own AI pipeline

A brand monitor, a competitive intelligence platform, a rank tracker, a social listener: four logins, no shared data. Here's a pipeline that can replace all four.

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blog.hubspot.com /4 weeks ago

AI search visibility ROI: How to measure what matters (& ignore what doesn’t)

As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix....

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salesforce.com /1 month ago

Real-Time Engagement with Time Spent Tracking in Data 360 with Web SDK

Almost every business accumulates massive amounts of behavioral data in their search for rich and actionable customer insight, yet they often miss the most critical signal: the dur...

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fastcasual.com /2 weeks ago

AI and the Future of Restaurants: From Foot Traffic to Predictive Insight

As consumer behavior and privacy expectations evolve, restaurants need smarter ways to understand diners and drive growth. Gladys Kong of Azira and Isabelle Soriano of Goodway Grou...

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blog.hubspot.com /1 month ago

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of...

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practicalecommerce.com /1 month ago

New GA4 Channel Tracks AI Traffic

The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more. The post New GA4 Channel Tracks AI...

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practicalecommerce.com /1 month ago

New GA4 Channel Tracks AI Traffic

The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more. The post New GA4 Channel Tracks AI...

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forrester.com /6 days ago

AEO Will Be Won With Solutions That Provide Intelligence, Orchestration, And Outcomes

Answer engines such as ChatGPT, AI Mode, and Claude mediate brand growth. They institutionalize word of mouth, determine consideration sets, and increasingly monetize. Marketers ea...

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prdaily.com /1 month ago

How to Connect AI Search Visibility to Measurable Business Impact

Leadership still wants clear ROI, but traditional metrics and reach no longer tell the full story. The post How to Connect AI Search Visibility to Measurable Business Impact appear...

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