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The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them.
HONOLULU — University of Hawai'i Athletics has announced an innovative partnership with Teamworks, integrating the Teamworks General Manager (GM) and Wallet platforms to build the...
What's happening? - As Nike and the University of South Carolina begin a 10-year partnership, they're announcing the addition of five top Gamecocks athletes to Nike's Blue Ribbon...
adidas Sport eyewear announces its new collaboration with South African athlete Toni McCann, one of the most influential and versatile figures in the global elite trail running sce...
Darryn Peterson has signed a long-term shoe deal with Adidas that is in the top-5 most lucrative for an incoming NBA rookie. Peterson was the second overall pick in the NBA draft b...
Darryn Peterson has signed a long-term shoe deal with Adidas that is in the top-5 most lucrative for an incoming NBA rookie. Peterson was the second overall pick in the NBA draft b...
It needed some explaining, how an insurance company known for its support of another sport, one which its top boss truly loves, has become one of the top backers of three volleybal...
Excel Sports Management is teaming with the ex-WME mogul's WIN Artists to give clients more opportunities in media — even as both firms are also circling Casey Wasserman's The Team...
OpenSponsorship, backed by Serena Williams, released its 2026 Athlete Marketing Report analyzing 14.9 million posts. Key findings: 75% of brand deals now go to female athletes, ave...
The real MVPs of the Knicks’ run never touched the ball.
Athletes go beyond sports, earning degrees & advanced credentials to build diverse careers & inspire the next generation.
The fan economy used to be easier to separate. Artists had music audiences. Athletes had sports audiences. Brands bought their way into both. That separation feels dated now. A bas...
BATON ROUGE - LSU's relationship with Nike continues to grow as the apparel brand announced that it will feature LSU athletes Trey'Dez Green, Whit Weeks, Zakiyah Johnson and Kylee...
Professional athletes, physicians, and performance experts unite to bring integrated diagnostics, fitness, recovery, and functional medicine to everyday professionals through one c...
New Olympic partnership could be a game-changer for Cardano.
Alma Mater, a golf footwear startup, announced a new group of high-profile athlete investors on July 6, highlighting its growth as it prepares for its next fundraising round. The c...
L to R – Rohan Bopanna, Founder and Mentor, Rohan Bopanna Tennis Academy (RBTA) & Saurabh Sharma, Senior Director – Marketing, ASICS India Mumbai, JUNE 29th, 2026: ASICS, the g...
An Innovative Way for Athlete Leaders to Learn Debuts Today
Olympians, NBA stars, and the Silver Fox Squad inspire audiences with new shows on Bounce TV and Scripps Sports Network.
Pacific Life and US Sailing announced a landmark partnership with Pacific Life being named the Presenting Partner of the US Sailing Team through 2028. The partnership marks one of...
Joma Sport and scottishathletics have announced an extension to their longstanding contract, reinforcing a successful partnership that will continue to support athletes, coaches an...
Irish dairy farmers and elite athletes share a common commitment to hard work, consistency and the pursuit of “marginal gains”. That’s according to the speakers at the launch of a...
PORTAGE, Mich., June 24, 2026 /PRNewswire/ — Stryker (NYSE: SYK), a global leader in medical technologies, today announced a new partnership…
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