Latest updates for Appsflyer

Fresh curated links around AppsFlyer are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • AppsFlyer expands attribution tools to cover AI referrals and ChatGPT Ads
  • MNTN Expands Attribution with AppsFlyer, Using Mobile In-App Actions to Drive Better Performance TV Results
  • AppsFlyer secures $400m credit line from Bank Leumi

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

pocketgamer.biz /1 month ago

AppsFlyer expands attribution tools to cover AI referrals and ChatGPT Ads

Ad measurement platform AppsFlyer has expanded its attribution tools to cover both organic referrals from AI answer engines and paid campaigns through ChatGPT Ads. The move gives...

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martechseries.com /3 weeks ago

MNTN Expands Attribution with AppsFlyer, Using Mobile In-App Actions to Drive Better Performance TV Results

New integration connects TV ad exposure to app installs, purchases, sign-ups and other in-app actions, giving advertisers more data to drive better performance. MNTN, the technolog...

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pocketgamer.biz /1 month ago

AppsFlyer secures $400m credit line from Bank Leumi

AppsFlyer has secured a $400 million credit line from Bank Leumi to provide the company with additional financing following a June transaction that valued it at $2.7 billion. As r...

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rb.ru /2 weeks ago

Разработчики в RuStore смогут отслеживать источники установок приложений — и оценивать эффективность рекламы

RuStore добавил возможность анализировать источники трафика приложений, сообщили в пресс-службе сервиса. Разработчики теперь могут видеть, откуда приходят пользователи, и оценивать...

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e27.co /1 month ago

The missing link in your consumer’s mobile app journey

Global app installs grew 10 per cent year-over-year in 2025, with APAC driving much of that growth. But for marketers today, getting users to install an app is only half the battle...

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pocketgamer.biz /2 weeks ago

Beyond attributed ROAS: A three-point audit for mobile game retargeting

  Izik Izhaki, the VP of performance at Bigabid, takes a deep dive into mobile games retargeting and what publishers need to know to ensure they're getting the greatest impact. .....

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medium.com /1 month ago

Google Mobile Ads SDK 초기화 중 발생한 ANR 개선기

Firebase 크래시틱스를 확인하던 중, 앱 시작 과정에서 Google Mobile Ads SDK를 초기화할 때 ANR이 발생하는 문제를 발견했다.Continue reading on Medium »

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computerra.ru /2 weeks ago

Разработчики в RuStore смогут отслеживать источники установок приложений

Источник: Компьютерра - Журнал о науке и технологиях Магазин приложений RuStore добавил в Статистику Консоли анализ источников трафика. Разработчики теперь могут видеть, откуда пр...

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serpapi.com /3 weeks ago

Introducing AppTrail: A self-hosted mobile app ranking and AI visibility tracker

Track your app’s rankings in the App Store and Google Play, compare competitors, and monitor mentions in AI search. AppTrail is open source and runs on your computer or server, pow...

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pocketgamer.biz /1 month ago

Smadex refreshes brand as Performance CTV becomes growth engine

Smadex has refreshed its brand and website as the advertising company expands from its mobile ads roots into Performance CTV for apps and games. Founded in 2011, Smadex has histor...

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martechseries.com /1 month ago

Base44 Integrates Native Google Ads Campaign Management for App Builders

The Base44 marketing tools now span discovery, promotion, and acquisition, providing builders access to create a live Google Ads Performance Max campaign directly from the Base44 c...

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pocketgamer.biz /1 week ago

Miniclip’s mobile advertising platform AdSurge launches as standalone company

Games studio Miniclip has built an AI-powered mobile advertising platform called AdSurge, designed for third-party games publishers. The tool has launched today, offering an integ...

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iguides.ru /3 weeks ago

Trisigma открывает доступ к платформе A/B-тестирования для бизнеса в СНГ

Trisigma — собственная разработка «Авито» для проведения и анализа A/B-экспериментов. Платформа помогает продуктовым и аналитическим командам управлять экспериментами, рассчитывать...

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newswire.com /1 month ago

Spider AF Launches Ad Fraud Detection for ChatGPT Ads Third-Party Visibility into AI Ad Traffic Quality

Protect your ChatGPT Ads investment with Spider AF. Gain independent traffic verification, detect invalid traffic, and ensure transparency in AI ad performance.

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martechseries.com /1 month ago

Kochava Unveils Creative Services Workspaces on StationOne, Featuring Leading Partners Higgsfield, Luma, and Spaceback b...

Empowering Creative Teams to Move Faster, Personalize Deeper, and Focus on What Matters Most Kochava, the leading real-time data solutions company for omnichannel outcomes, announc...

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marketingdive.com /1 month ago

Snapchat’s bid to simplify mobile marketing measurement goes global

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

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healthcareittoday.com /3 weeks ago

Measure the Journey from App Download to Active Healthcare Subscriber

The following is a guest article by Cristian Ionescu, Co-Founder and Lead Analytics Expert at Witanalytica A healthcare app can attract thousands of users while leaving its organiz...

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economictimes.indiatimes.com /1 week ago

SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billion

SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billion

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economictimes.indiatimes.com /1 week ago

SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billion

SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billion

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blog.apify.com /1 month ago

How Adside unified three ad libraries and pulled 133k live ads for under $200

AI agents that run paid ads need to know what the competition is doing. Adside built AdsSpy to pull any competitor's live ads from the Meta, Google, and LinkedIn ad libraries into...

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bloomidea.com /3 weeks ago

BloomIdea: Measuring ChatGPT ads on Drupal, from the browser and from the server

Since September, advertisers in Europe can buy ads inside ChatGPT, and the Ads Manager asks for two things before it can tell you whether they work: a measurement pixel in the brow...

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medium.com /1 month ago

I read 524 reviews of 5 AdMob dashboard apps. Here’s what people actually complain about

I build a small AdMob/AdSense revenue dashboard for Android called AdDeck.Continue reading on Medium В»

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medium.com /2 weeks ago

Official Opt-Ins vs Sideloads: What Counts for Google Play Closed Testing

A surprising number of Android developers reach day 14 of their closed test, open Play Console, and find the count is not what they…Continue reading on Medium »

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life.lmwn.com /1 week ago

จาก Ad ที่ทำแยกในแต่ละแอป สู่ระบบจัดการโฆษณากลาง ที่ทีมใช้ซ้ำได้ บน iOS & Android

แชร์วิธีสร้างระบบโฆษณากลาง (Custom AdSDK) ที่แยกการทำงานออกจาก Main App ให้นำไปใช้ซ้ำกับแอปอื่นได้ทันที และยึดมาตรฐานเดียวกันข้ามแพลตฟอร์มContinue reading on Life@LINE MAN Wongnai...

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