Latest updates for Appsflyer

Fresh curated links around AppsFlyer are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • AppsFlyer secures over $1bn investment from Moloco, Google, Meta and Unity
  • All Aboard On AppsFlyer; When TV Content Looks Like Commercials
  • How The One Game Studio hit 170% D1 ROAS and 1.26x ad LTV lift with ByteBrew Ads

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

pocketgamer.biz /3 weeks ago

AppsFlyer secures over $1bn investment from Moloco, Google, Meta and Unity

Ad measurement platform AppsFlyer has secured more than $1 billion in investment from Moloco, Google, Meta and Unity. The company said it plans to use the funds for AI-powered ad...

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adexchanger.com /3 weeks ago

All Aboard On AppsFlyer; When TV Content Looks Like Commercials

AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France.  Check out the mi...

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pocketgamer.biz /1 month ago

How The One Game Studio hit 170% D1 ROAS and 1.26x ad LTV lift with ByteBrew Ads

ByteBrew, the leading all-in-one mobile platform to analyse, operate and grow mobile apps, published a new case study on the performance of ByteBrew Ads, its AI-powered cross-promo...

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medium.com /1 month ago

Rethinking Mobile App Analytics: From Tracking Activity to Measuring Value

Most mobile teams believe analytics is already solved. SDKs are in place, dashboards are live, and hundreds of events are flowing in real…Continue reading on Digia Studio »

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pocketgamer.biz /2 weeks ago

AppLovin opens self-serve advertising platform to all advertisers

AppLovin has opened its self-serve advertising platform to all advertisers, allowing businesses to sign up and access its advertising network. The platform was previously availabl...

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seekingalpha.com /2 weeks ago

Liftoff Mobile: Advantage In Data And Access To Both Demand And Supply Side

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startupdaily.net /4 weeks ago

Advertising fintech Flyweel nabs $2.41 million pre-Seed

Flyweel lands $2.41M pre-Seed to power AI-driven ad spend with real-time finance to turn ad budgets into strategic investments.

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computerra.ru /1 month ago

Минимальный бюджет, максимальный рост: как продвигать мобильное приложение в 2026 году

Источник: Компьютерра - Журнал о науке и технологиях Стоимость привлечения мобильных пользователей растет каждый год. В 2026 году средняя цена за установку (CPI) для Android в Рос...

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pocketgamer.biz /4 weeks ago

Affle acquires AdColony assets to expand mobile advertising reach

Tech company Affle has revealed that its subsidiary Affle MEA has entered into a definitive asset purchase agreement with Digital Turbine (DT) to acquire select strategic assets fr...

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seekingalpha.com /1 month ago

AppLovin: Conversion Rates Are Rising And So Is The Bull Case

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unity.com /1 month ago

Unity Vector Expands to D28 ROAS Ad Revenue and Hybrid Monetization Models

Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...

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pocketgamer.biz /4 weeks ago

Almedia’s Freecash returns to Apple App Store following removal

Almedia has confirmed that its rewarded user acquisition platform Freecash has been reinstated on Apple’s App Store.  That means Freecash is now available again across both the Ap...

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adexchanger.com /4 weeks ago

CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools

If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy. Mobile ad network margins can run as high as 40% or 50%, said Felix Brab...

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martechseries.com /3 weeks ago

Perion Launches Ask Perion, an Agentic Self-Serve Mobile App Designed to Accelerate Omnichannel Execution and Increase E...

Ask Perion makes AI-driven, self-serve campaign planning and performance intelligence available to every marketer, debuting at Cannes Lions 2026 Perion, an advanced technology lead...

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prweb.com /2 weeks ago

Flybuy and unPLUG Partner to Deliver the Next Generation of First-Party Restaurant Experiences

Flybuy's real-time location intelligence and unPLUG's high-converting digital ordering platform to streamline operations and maximize guest satisfaction. WASHINGTON, June 30, 2026...

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pocketgamer.biz /5 days ago

PubMatic and Zynga partner to expand advertiser access to premium mobile games audiences

Mobile ad tech firm PubMatic and developer Zynga have announced a partnership to give advertisers direct access to Zynga's premium mobile gaming audiences. Both companies aim to g...

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finance.yahoo.com /1 week ago

Advertising Growth Affirm AppLovin Corporation (APP) as Top AI Stock to Buy According to Billionaire Philippe Laffont

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ascii.jp /1 month ago

Oguryがオーディエンスプランニングとキャンペーン実行の一貫性を高めるエージェント型ソリューション「SONA」を発表

Oguryがオーディエンスプランニングとキャンペーン実行の一貫性を高めるエージェント型ソリューション「SONA」を発表

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martechseries.com /1 month ago

FreakOut Launches HAWK, an AI Agent for Autonomous Social Ad Operations

FreakOut, Inc., a subsidiary of FreakOut Holdings, Inc. (TSE Standard: 6094) and a provider of advertising technology across Japan and North America, today announced the launch of...

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fool.com /4 days ago

AppLovin vs. Fastly: A Look at Recent Revenue Trends for These Tech Companies

AppLovin's revenue has grown 2.5x in two years while Fastly sees a more modest uptick.

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seekingalpha.com /1 day ago

AppLovin: The Growth Math Does Not Add Up

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socialmediatoday.com /1 month ago

X pitches advertisers on rising opportunities in the app

X is looking to boost advertiser interest in its re-built its ad platform, which is now powered by AI.

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adexchanger.com /1 month ago

Snap Stops Grading Its Own Homework

Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assi...

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rudderstack.com /2 weeks ago

Stop losing leads to middleware: RudderStack’s native Facebook Lead Ads source

RudderStack's native Facebook Lead Ads source connects Meta Instant Forms to your CRM, warehouse, and marketing stack in real time, with no middleware.

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Sources covering Appsflyer

feeds2.feedburner.com

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seekingalpha.com

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ascii.jp

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blog.unity.com

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finance.yahoo.com

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martechseries.com

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