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AppLovin has opened its self-serve advertising platform to all advertisers, allowing businesses to sign up and access its advertising network. The platform was previously availabl...
Tech company Affle has revealed that its subsidiary Affle MEA has entered into a definitive asset purchase agreement with Digital Turbine (DT) to acquire select strategic assets fr...
ByteBrew, the leading all-in-one mobile platform to analyse, operate and grow mobile apps, published a new case study on the performance of ByteBrew Ads, its AI-powered cross-promo...
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Liftoff Mobile has gone public at a $3.83 billion valuation, in its initial public offering on the Nasdaq that raised $437 million. The Blackstone-backed mobile marketing and mone...
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
Just over three months after hitting pause on its original Nasdaq debut, Liftoff’s IPO lifted off on Thursday. (Hey, the pun was right there, we had no choice.) The mobile app mark...
Ad measurement platform AppsFlyer has secured more than $1 billion in investment from Moloco, Google, Meta and Unity. The company said it plans to use the funds for AI-powered ad...
Ask Perion makes AI-driven, self-serve campaign planning and performance intelligence available to every marketer, debuting at Cannes Lions 2026 Perion, an advanced technology lead...
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
Apptunix brings award-winning mobile app and AI product engineering to German businesses, offering tailored digital solutions with a free consultation. Apptunix, a globally recogni...
X is looking to boost advertiser interest in its re-built its ad platform, which is now powered by AI.
If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy. Mobile ad network margins can run as high as 40% or 50%, said Felix Brab...
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Aleksandr Bajev, Marketing Producer at Playrix, recently sat down with the Unity team to discuss how one of the world’s leading mobile gaming companies is leveraging Unity Ads to g...
Mobile ad tech firm PubMatic and developer Zynga have announced a partnership to give advertisers direct access to Zynga's premium mobile gaming audiences. Both companies aim to g...
Appier, a leading AI Agent as a Service (AaaS) company transforming AdTech and MarTech through autonomous decisioning, announced its successful collaboration with Omio, a global tr...
Almedia has confirmed that its rewarded user acquisition platform Freecash has been reinstated on Apple’s App Store. That means Freecash is now available again across both the Ap...
Buying gaming media based on app type is a proven approach. Sports games, puzzle games, and action titles attract engaged players, and placing ads in the right environments still m...
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