What’s the AI KPI That Most Marketers Aren’t Tracking Yet?
Has your brand recalculated its dashboard for the AI search world? Learn which number should be dismissed, which numbers should get primary positions, and one number that belongs t...
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Has your brand recalculated its dashboard for the AI search world? Learn which number should be dismissed, which numbers should get primary positions, and one number that belongs t...
New capabilities across our measurement suite can help you make better, faster decisions that drive business growth.
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI...
People now click through to websites from ChatGPT, Perplexity, and Gemini. Most analytics setups still hide those visits. Some land in referral, some in direct, and clicks from Goo...
An SEO dashboard can look healthy while the content behind it does very little. Clicks and average position rise, yet qualified leads or sales remain flat. The numbers may be accur...
The platform’s new campaign optimization score uses artificial intelligence to help advertisers measure key ad elements to create more effective campaigns.
Analyze your warehouse data, build audiences from that analysis, and sync them to Meta, Google, Braze and more from one AI-native workflow. No SQL, no CSVs.
The reason I started looking for something else was simple. I wanted to know which blog posts brought in readers last week, and GA4 made me click through four screens to find out....
AI is making tracking in Google Ads more important than ever. Find out how to set up a winning conversion tracking strategy. The post How to Track Google Ads Conversions in the Age...
In this Ads Decoded episode, we discuss how to assess marketing campaigns with attribution, incrementality, and media mix models.
The company added tools designed to help create more targeted promotions and artificial intelligence agentic capabilities to assist with data audits.
Good marketing analytics isn’t just about understanding what happened. It’s about knowing what to do differently next time.Continue reading on Medium »
Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search. The post How to Track ChatGPT Traffic in GA4 appeared first on Practi...
Replace GA4 with RudderStack, Snowflake, dbt, and Hex. A production build with warehouse-native analytics and CRM joins GA4 cannot produce at any price tier.
Stuart Gentle Publisher at Onrec 07 Sep 2026|Data Analytics in Recruitment: How HR Teams Are Making Smarter Hiring DecisionsMost hiring decisions still come down to a recruiter's...
Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.
Since September, advertisers in Europe can buy ads inside ChatGPT, and the Ads Manager asks for two things before it can tell you whether they work: a measurement pixel in the brow...
Сейчас системой пользуются 90% аналитиков компании. Объём данных на платформе уже превысил 400 петабайт.
Every applicant tracking system ships with reports. Almost none of them answer a question anyone actually asked. They count things. Calls made, candidates added, jobs open, submiss...
The platform rolled out an artificial intelligence-powered summary that offers trend insights on follower and viewer engagement.
New benchmark study reveals AI models agree on top brands in under 1.5% of queries, prompting SEOPulse to launch real-user session tracking for enterprise marketing teams across Ch...
Key Findings Search and summarization lead AI usage. According to G2’s analysis of 600+ verified Audience Intelligence reviews, these were the most mentioned AI capabilities...
Imagine your director sends you a chat message Monday morning: Our average order value dropped 7% in January, but total revenue stayed flat. Why? If you’re a data practitioner, you...
The overview offers information on gauging promotional performance and includes a clear step-by-step breakdown of what to do.
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