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Amer Sports sees growth for Salomon in North America and an Arc'teryx partnership for a shop-in-shop in 15 Dick's House of Sports doors to start this fall.
DTC sales surged 39.9% as Arc'teryx and Salomon momentum drove guidance hikes.
In athletic performance footwear, UBS is bullish on the On Holding, Deckers Outdoor, Amer Sports, Wolverine Worldwide and Under Armour brands.
Chief Marketing Officer Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won...
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.
By partnering with the USTA, Team USA and U.S. Soccer, Oura is building the case for life as a public company. As the Finnish smart ring maker nears a public listing, its U.S. Open...
Hoka, Brooks Running and Saucony see expansion plans across the European market as a key component of future growth.
Williams Trading analyst Sam Poser believes "On will lose share to Nike over the next six-to-nine months."
Company plans to pursue potential acquisitions, strategic partnerships and franchising opportunities, with Germany and Australia expected to serve as initial international markets
In his first major interview since acquiring the Allbirds intellectual property, American Exchange Group CEO Alen Mamrout shares his plans for the footwear brand.
From heritage heavyweights to new-age upstarts, these labels are serving nothing but aces.
While Academy has less exposure to footwear than its competitors in the outdoor sports retailer channel, it might still reduce back half outlook.
Outdoor lifestyle is one area of growth for the Merrell brand, while Saucony is a "global growth story."
SHANGHAI, Aug. 22, 2026 /PRNewswire/ -- Under the theme of "RUN TO X", XTEP hosted its 2026 Full-Scenario Running New Product Launch Conference in Shanghai. Integrating new product...
VF Corp. chief executive officer Bracken Darrell said Altra Running footwear "will be a $1 billion-plus brand over time."
The brand will be available at a select number of Foot Locker stores in key markets as well as on its e-commerce site starting July 19.
Mit dem Eigentümerwechsel will der Sportbekleidungsspezialist vor allem in Asien weiter wachsen. Hauptsitz sowie Entwicklung und Design bleiben in der Schweiz.
The post How Merrell and a New Generation of Athletes Are Bringing Skyrunning Back to America appeared first on iRunFar. Merrell athletes and shoes thrive at the 2026 Beast of Big...
Editor-recommended staples from Brooks, On, Rhone, and Arc'teryx are also heavily discounted.
“Throughout his career at PUMA, Johan has played an important role in the development of our Sports Marketing organization and contributed to many of the athlete, team and federati...
Created to intersect sport with art, the new Vie Artletique tennis shoe brings premium performance materials into tennis
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