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Goodbye Rufus, hello Alexa for Shopping.
Sponsored TV Amazon ads don’t just solve a visibility problem. Most sellers already have a high number of impressions. What they struggle with is the quality of conversions once tr...
Two retailers have rolled out offers on Fire Sticks, but Amazon has a more enticing offer
I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling because it’s been some time since advertisers have boycotted...
More than 300 million customers used Rufus in 2025, according to Amazon. Experts believe Alexa for Shopping’s reach could be even greater.
Amazon was founded in 1994 by Jeff Bezos. At the time, the platform occupied a narrow niche: it was an online bookstore focused primarily on the United States. In the mid-1990s, th...
Amazon can deliver anything—including, increasingly, eyeballs to advertisers. And now, its upcoming slate of content, including an adaptation of the best-selling novel Fourth Wing...
• Prime members unlocked 5% additional savings through Prime-only offers on over 2 lakh products, along with an additional cashback of up to INR 250 - - • Tier 2 and Tier 3 citi...
Amazon is expanding its creative tools for advertisers.
The company seeks to do for supply chains what AWS did for the cloud.
The company said its shipping, fulfillment and delivery services would be offered to other businesses. Several large corporations have already signed on.
AWS growth rate continues to accelerate, driven by the ecommerce giant's AI services.
Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just f...
Bonanza is thrilled to announce a much-requested and powerful new tool for sellers: Bonanza Ads, pay-per-click (PPC) advertising. Now you can advertise directly to the millions of...
Amazon Creative Assets starts becoming a life jacket the moment your ads stop feeling easy. At first, uploading creatives directly into campaigns works just fine. But once campaign...
The new tool — called Alexa for Shopping — supplants Rufus, the shopping assistant bot that summarized product reviews and suggested purchases.
Alexa for Shopping offers a voice- and touch-enabled shopping experience across mobile, desktop, and Echo Show smart displays. Alexa for Shopping provides more personalized recomme...
2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is his...
Amazon Unboxed is Amazon’s annual advertising conference, where they announce new ad products and tools months before most sellers even hear about them. It is essentially Amazon sh...
Amazon Web Services has launched a product that lets retailers build their own AI-powered shopping assistants using the same technology that powers Amazon’s Alexa for Shopping. The...
The collaboration will let advertisers buy CTV ads targeting professional audiences via Amazon DSP.
Amazon is welcoming in Spring with some special deals. One that caught our eye is for P&G everyday essentials. Instead of fighting the crowds at some of the warehouse or big bo...
Amazon is investing another $5 billion in the maker of Claude.
Amazon Quick changes how you work. You can set it up in minutes and by the end of the day, you will wonder how you ever worked without it. Quick connects with your applications, to...
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