Social Media Ideas for Amazon Advertising

Amazon PPC Management: How Online Sellers Can Turn Advertising Spend Into Profitable Growth

Selling on Amazon offers businesses access to millions of potential customers, but visibility alone does not guarantee sales or profit. Sellers must compete for attention, manage a...

Amazon Shopping - AMZN Mobile LLC

Amazon Shopping offers app-only benefits to help make shopping on Amazon faster and easier. Browse, view product details, read reviews, and purchase millions of products. Amazon de...

Amazon pilots ad services in ChatGPT: What marketers need to know

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.

Amazon Fires Back After FTC Claims Its Hidden Reserve Price Auctions Inflate Ad Costs

FTC alleges Amazon's reserve-price ad auction system inflates ad costs, a claim Amazon denies. Yet courts have sided with regulators in recent Google AdTech rulings.

Amazon Ads And The Amazon DSP Get An Agentic Rebrand

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday....

Walmart AI Ads: The Shift Toward Smarter Advertising on Walmart Connect

Walmart AI ads are doing more than automating bids. Most sellers treat them as a plug-and-play shortcut instead of a serious growth lever. You can have a great product, competitive...

Amazon Listing Optimization With AI Agent Skills: From Product Research to Search Visibility

An Amazon listing has to do two jobs at once. It must make the product eligible and understandable when a shopper searches, then answer enough questions for that shopper to decide...

How Revlon used Amazon’s interactive video ads to drive outcomes

At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.

FTC and 22 States Sue Amazon, Alleging Secret Ad Scheme Cost Advertisers More Than $20 Billion

Amazon is facing a new federal lawsuit alleging the company secretly manipulated the auctions used to determine advertising prices, costing more than 1.2 million brands...

Amazon pilots ad services in ChatGPT: What marketers need to know

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.

Amazon Ad Budget Planning: A Strategic Framework for PPC, DSP, and AMC Investment

Amazon ad budget planning has become significantly more complex. Brands are no longer budgeting only for Sponsored Products. Today’s advertising investments span Sponsored Ads, Ama...

Amazon makes it easier to buy what you see on Prime Video

Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app,...

White Label DSP: How Agencies Are Reselling Amazon Programmatic

Amazon DSP used to be the line item agencies mentioned near the end of a sales call. Now it’s the reason the call happens at all. DSP’s share of total Amazon ad spend climbed from...

Amazon Rebuilds Its Ad Platform Around AI Agents

Goodbye Amazon Ad Console, hello Amazon Ads Agent.

Marketplaces are Capturing Discovery and Advertising Dollars

As Best Buy, Walmart, and Target build out marketplace ecosystems, brands are treating distribution like a performance marketing channel

FTC Says Amazon Promised Advertisers an Auction, Then Set Its Own Price

Advertisers Can Directly Influence Amazon’s Alexa Responses

In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience. At Amazon’s annual UnBoxed adve...

Retail Roundup: Amazon’s $20 Billion Lawsuit, and Commerce Media’s First Upfronts

Plus, DoorDash’s measurement certification and Ace’s new feature.

Amazon's fight with the FTC contains an uncomfortable lesson for advertisers

Ad insiders advise CMOs to keep calm, check their exposure, and seek independent measurement in the wake of the lawsuit.

Binge watching and binge shopping come together: Amazon lets Prime viewers buy what characters wear and use, or the next...

Amazon’s new Prime Video feature uses AI to help viewers shop for products that look like what they see on screen.

Amazon DSP for Brands Under $20K a Month: A 2026 Starter Guide

Amazon DSP isn’t reserved for enterprise budgets anymore, but it isn’t free money for every seller with a live listing either. If your Sponsored Products campaigns are steady and y...

Amazon offers one inbound shipment to reach eight countries

Only 30% of Amazon sellers list in more than one country. Amazon's fix is one inbound shipment, storage up to 45% below AWD and single-submission compliance testing. The post Amazo...

Amazon Prime Big Deal Days 2026 competitor sales that are just as good if not better than Amazon

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below* With …

How Amazon is streamlining ad buys across multiple formats with AI

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.