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At ADWEEK House, companies such as GM and The Trade Desk revealed how news is creating reach and brand safety.
Thousands of Kiwis have signed up since the launch of Stuff's new national hyper-local news network, Neighbourly News. The post Advertisers back Stuff’s new Neighbourly News networ...
A new job posting aims to position the company as “a leading voice on the future of advertising."
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
The ad industry is moving away from making your brand visible to making sure it's worthy of recommendation.
Media Spotlight 2026 brought together advertisers, agency leaders and media executives to discuss trends and challenges facing the industry. The post Media Spotlight 2026 brings gl...
Bonanza is thrilled to announce a much-requested and powerful new tool for sellers: Bonanza Ads, pay-per-click (PPC) advertising. Now you can advertise directly to the millions of...
Move designed to open up inventory to online advertisers.
StopPress sat down with Scroll Media’s Jane Ormsby for a look behind the scenes of the company and what’s trending in digital advertising. The post Keeping digital advertising simp...
Electronic Arts has launched EA Advertising, a new platform designed to help brands connect with players across its portfolio of games. The company said EA Advertising will allow...
Plus, how much it costs to sponsor a retail upfront.
Elsewhere, commerce media execs aim to solve an educational and networking gap in the industry.
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
The Senate State Government, Wagering, Tourism & Historic Preservation Committee advanced legislation sponsored by Senators Andrew Zwicker and Angela McKnight that would crea...
Launch gives small and medium sized businesses unprecedented opportunity to advertise across major UK broadcasters.
GOOD TRAFFIC, a top OOH advertising agency specializing in vehicle wrap campaigns, now operates across four international markets following its expansion into Brazil, giving brands...
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
Ad Net Zero has published the third edition of its Global Media Sustainability Framework, which helps track emissions from media spend. The post Ad Net Zero framework to give adver...
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
EXCLUSIVE- Omnicom to Win Adidas $512M Global Media Account
FanDuel, Maple Street Biscuit Co., Martens BeLite, Primark, Envato
New mobile-first tool lets any business produce streaming TV-ready 30-second commercials in a single session, complete with on-screen banner, branded end screen, music and voiceove...
For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help bring its message to the […]
When it comes to advertising, change is the only constant. From technological advancements to regulatory changes, the industry has undergone consistent and significant transformati...
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