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Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.
NewsOut launches dedicated video columns and features "The Value of Helium - Big Sky Industrial (BSIN)" as a new Varticleâ„¢
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertisin...
It often feels like the people who have the most industry knowledge – high level execs, employees in highly technical roles, etc. – are the ones least likely to create and share in...
AdPower has launched a major new marketing campaign inviting the next generation of food and beverage brands to embark on a relationship with outdoor and audio advertising
Raid launches today with an advertising campaign across the media trade press and local news media sector
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The Honolulu City Council is considering a bill that would allow advertising on the outside of busses and Skyline trains.
The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
Just Eat, Princess Margaret, Qualia, Connecticut DPH, Kwik Fit, and more
Advertising technology company Kargo’s interactive full-screen and multi-panel formats capture viewers’ attention. The post Kargo helps brands cut through with premium creative on...
This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. Dur...
OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for t...
Billboard agency vs. vendor: why an OOH agency gets you better rates, placements, and strategy than buying direct from a billboard owner. The post Fan Club Billboards: How to Buy a...
Kiwi social enterprise Ads on Pads has secured wellness brand Swisse as its first Australian advertiser, kicking off this month. The post Ads on Pads expands to Australia with Swis...
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched...
Netflix Ads keeps growing, and our approach hasn't changed: we're building with our advertising partners, not around them. - - Throughout the year, we've expanded the Netfl...
On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads.
Delta has hired a former Deloitte and Digitas leader to run its media network.
Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns NEW Y...
This post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them...
Zynga has revealed Zynga Ads+, a new advertising offering to help brands and agencies navigate the mobile gaming ecosystem by bringing 100 leading casual mobile games into its port...
Prime time is coming to the feed. On Thursday, Meta announced a new feature, called Ads Super Burst, that lets advertisers lock in a window of between three and 24 hours on a singl...
Netflix says new ad updates will provide better outcomes for its advertisers.
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