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Behind every major advertising platform is a small group of people who decide what an ad looks like, how it gets priced and sold, and how its results get proven. Lukia Xu, a Los An...
This post was created in partnership with Screenvision Media Sports and cinema drive emotional experiences among communities of passionate viewers. During an ADWEEK House Sports Su...
Digital marketing looks very different from the polished advertising that filled social feeds only a few years ago. People now pass those ads within seconds, while recommendation...
How 4 Retailers Are Pitching Creative Ad Formats
How 4 Retailers Are Pitching Creative Ad Formats
This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]
User-Generated Content
Most advertising categories are born in strategy decks. Someone identifies a gap, builds a thesis, raises money against it, and works backward toward a product. The formats that ac...
This post was created in partnership with Strava Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a champions...
New ad formats like branded content and streaming try to make the case for more money.
Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.
Daily Coffee News reaches a focused audience of coffee professionals, including roasters, retailers, traders, producers, equipment suppliers and other industry decision-makers. A s...
But some ad buyers wonder if branded content undermines the core value prop of driving sales.
Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.
This post was created in partnership with Viral Nation Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that ta...
Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats NEW YORK, Aug. 19, 2026 /PRNewswire-PRWeb/ -- WunderKIND Ads, the lea...
Unicorn Marketers, which brings top growth marketing talent to brands, published its 2026 Buyer's Guide: "Who Should Actually Run Your Ads?" ORLANDO, Fla., Aug. 14, 2026 /PRNewswir...
Best Use of Native Advertising/Sponsored Content
A new partnership offers a model for creative personalization at scale.
The new solution enables publishers to deploy premium ad formats such as Sticky Overlay, Rewarded Ads and Context+ while preserving user experience, web performance and operational...
The Digital Dept. (TDD), a subsidiary of Dolphin (Nasdaq:DLPN), supported its roster of top-converting creators at LTK Con 2026, the invite-only Creator Commerce conference bringin...
Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.
Great GAF brand content is about messages with meaning that can be as mundane as driving value or representing reliability for customers.
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