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Bonanza is thrilled to announce a much-requested and powerful new tool for sellers: Bonanza Ads, pay-per-click (PPC) advertising. Now you can advertise directly to the millions of...
Image source : google Lifestyle product advertising works when the product is shown inside a real use case. It is not only about the item. It is about the setting, identity, routin...
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
FanDuel, Maple Street Biscuit Co., Martens BeLite, Primark, Envato
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
Electronic Arts has launched EA Advertising, a new platform designed to help brands connect with players across its portfolio of games. The company said EA Advertising will allow...
The new EA Advertising platform is launching with partnerships from Visa, Red Bull, Xfinity, Lowe's, Peacock, and Mountain Dew.
India’s digital ad space is becoming increasingly competitive, especially in major cities like Mumbai, Delhi, and Bangalore. To thrive…Continue reading on Medium »
Advertisement feature from CitNOW Group
Programmatic advertising has changed how brands buy media. Instead of negotiating individual placements, advertisers bid on impressions in real time, targeting specific users acros...
Zero Cost, No Hidden Tricks, Create Value by Sharing Great Products
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
By Abirame Shanthakumar Introduction: The advantages of mobile billboards Digital mobile billboards are especially useful for increasing business visibility. By using the flexibili...
For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help bring its message to the […]
X is looking to boost advertiser interest in its re-built its ad platform, which is now powered by AI.
By: Anthony Dubiel The advertising industry is experiencing a challenge when it comes to attention span. Consumers encounter numerous online advertisements daily, but they mostly i...
At ADWEEK House, companies such as GM and The Trade Desk revealed how news is creating reach and brand safety.
Electronic Arts launches a new way to advertise directly into gameplay
The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.
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