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AdPower has launched a major new marketing campaign inviting the next generation of food and beverage brands to embark on a relationship with outdoor and audio advertising
Are they collaborating or courting?
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A great advertising idea shouldn’t depend on a single screen size. A campaign might begin as a billboard, appear in a magazine, move onto social media, and eventually become a bann...
Ahead of Advertising Week New York 2026, a novel campaign titled 'Give AI a Break' has been launched by Advertising Week New York in collaboration with Mekanism. The campaign prese...
On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads.
The advertising and marketing category of Fast Company’s Innovation by Design Awards honors campaigns across all mediums in service of a product, cause, or brand. This year’s winne...
Advertising is becoming more complex as businesses reach customers across search engines, social media, websites, and AI-powered experiences. Marketers now need to manage different...
by Skip CohenPut together a group of photographers or small business owners, and they'll be split down the middle on the effectiveness of advertising. And as you discuss the negati...
Goodwipes launched a playful advertising campaign titled 'Just for Butts,' positioning it as a response to Wet Ones' 'Just for Hands' campaign. The initiative featured out-of-home...
Just Eat, Princess Margaret, Qualia, Connecticut DPH, Kwik Fit, and more
by Skip CohenIt's Throwback Thursday, and I've set the time machine for my Hasselblad days and the mid-90s. We had a unique ad campaign featuring photographs by new photographers u...
Digital ad spend keeps climbing, but 65 percent of consumers now actively avoid ads. Why smart brands are shifting budgets to owned physical communities.
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched...
Scroll through LinkedIn for five minutes and count the B2B SaaS ads. Most of them look the same. A headline that starts with "We," a screenshot of the dashboard, and a button that...
Illumio, Sour Patch Kids, Vitality, adidas, and more
Advertising technology company Kargo’s interactive full-screen and multi-panel formats capture viewers’ attention. The post Kargo helps brands cut through with premium creative on...
That’s how you grab attention at NYFW.
MilkPEP, National Pork Board, Humane World, DNA, Morgan & Morgan
Arapahoe Basin's latest advertising campaign, 'No B.S. Just Skiing,' focuses on the core appeal of the mountain: straightforward skiing and snowboarding. Created by Cactus, the cam...
In crowded retail aisles where shoppers make split-second decisions, high-impact free-standing floor displays are proving essential for product success—a strategy highlighted by...
In the past, advertising followed a well-defined production cycle. Marketing teams would create a concept, designers would develop visuals, copywriters would write the messaging, a...
I’m preparing a product launch that needs to shine both online and on-shelf, so I’m commissioning one integrated project that covers: • Instagram ad creative and a simple but effe...
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