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Bonanza is thrilled to announce a much-requested and powerful new tool for sellers: Bonanza Ads, pay-per-click (PPC) advertising. Now you can advertise directly to the millions of...
What is ClickAdilla? ClickAdilla is a global self-serve ad network that has been operating since 2016. It delivers 4.5 billion daily impressions across 240+ countries and supports...
Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday,...
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...
Advertisement feature from CitNOW Group
Kargo is one of a select group of technology partners enabling brands to advertise within popular AI chatbot ChatGPT. The post Kargo launches ad integration with ChatGPT appeared f...
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
FanDuel, Maple Street Biscuit Co., Martens BeLite, Primark, Envato
Electronic Arts has launched EA Advertising, a new platform designed to help brands connect with players across its portfolio of games. The company said EA Advertising will allow...
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within...
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
Electronic Arts has launched EA Advertising, a dedicated platform that places brand content directly inside gameplay. Announced this month and reported by Gamesindustry Biz, the...
Move designed to open up inventory to online advertisers.
India’s digital ad space is becoming increasingly competitive, especially in major cities like Mumbai, Delhi, and Bangalore. To thrive…Continue reading on Medium »
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