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Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...
The new solution enables publishers to deploy premium ad formats such as Sticky Overlay, Rewarded Ads and Context+ while preserving user experience, web performance and operational...
By Shruti Prasanna (Solutions Architect), Nina Williams (Sr. Solutions Architect), Daniel Chegwidden (Solutions Architect), Randy Pitcher…Continue reading on Medium »
Specialized designation recognizing Zimetrics’ ability to design, build, and operate production-grade solutions across the entire AdTech and MarTech lifecycle. Zimetrics, a digital...
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s n...
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader withi...
Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP
Rise, a Quad Agency, among first to pilot PubMatic’s new governance architecture for agentic advertising which gives buyers verifiable control and a complete audit trail — from pla...
Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats NEW YORK, Aug. 19, 2026 /PRNewswire-PRWeb/ -- WunderKIND Ads, the lea...
MediaRadar integrates VideoAmp viewership data into its ad intelligence platform to help brands, agencies and publishers better understand advertising value, share of voice and com...
Sensor Tower, a leading provider of data on the digital economy, announced an integration with Google Ads to help advertisers discover and repurpose their existing social creatives...
Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IA...
Synopsis: The AI-based ads and growth platform has achieved impressive growth in profitability for the quarter with the help of a unique AI engine and increased presence in interna...
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streamin...
The marketing technology driving proven revenue impact in advertising and media.
If you’re evaluating the best ad network software, this isn’t a category you’re exploring; it’s one you already depend on. The question isn’t whether you need it, but which platfor...
As third-party tracking disappeared, Checkmate built a profitable AI marketing business on its own shopper data. 700+ brands were already using it. Checkmate, the consumer shopping...
OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; M...
New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer s...
New platform introduces Paid Share of Voice and Ads Relevance to help marketers measure, benchmark, and launch optimized advertising campaigns in AI-powered search experiences Prof...
Acquisition Strengthens Edge226’s Video Intelligence, AI, and Cross-Channel Capabilities Across CTV, Mobile Web, In-App, and Rewarded Advertising Edge226, an AI-powered cross-chann...
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI crea...
OpenAI conversion support and AI-powered setup assistant expand CTM’s position as the definitive source of truth for conversions. CTM, a global conversation analytics company, anno...
What is programmatic advertising? Programmatic advertising is the buying and selling of ad space automatically through software, without a human salesperson negotiating every deal....
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