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Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for...
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway? The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared fir...
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...
It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controver...
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York T...
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboo...
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post Ne...
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...
The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, t...
TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...
Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data. The po...
Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors...
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers...
The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent an...
Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet. The post How ChatGPT...
The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced o...
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inve...
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promot...
It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based independent DSP is less than a third as valuable as it was a y...
Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a propos...
Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focus...
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