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Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant; The End Of Indie Middleware appeared first on AdExchan...
Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free content. The post Can’t Spell ‘Stadium’ Without ‘Ad’;...
Say hello to the Charity Action Network; marketers are maxxing like everyone else; and Discord is trying to gamify its ads. The post Ad Tech Without Profit; What’s With The MaxxMax...
Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? ap...
Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients. The post Spotify Skips The Ads; Linear Loses Out On...
Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides. The post Sports Rule The TV Upfronts; Are Reddit And Google B...
You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account int...
All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publis...
Driven Crazy Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not t...
Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement...
Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market. The post Reddit And The Scourge Of...
Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. T...
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streamin...
What Are You Holding? Agency holding companies haven’t lost their taste for M&A. Problem is, the ad industry is running short on consolidation options. So holdcos are starting...
Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet. The post How ChatGPT...
Big agencies wrestle with offsetting the rising cost of token consumption. Plus: OpenAI shared policies on how brands can apply ad credit to campaigns. The post Tokenizing Tokens;...
AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads. The post Keeping AI Costs In Check; Selling Your Data To The Highes...
Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their mos...
Investors don’t care about the open web; publishers are hemorrhaging traffic; and Facebook is full of AI bros. The post Take It To The Street; The Fossilized Web appeared first on...
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI crea...
You’ve Got To Be Bidding Me A Big Tech platform is being sued by the federal government for allegedly manipulating ad auctions. And this time, it isn’t Google. It’s Amazon. A lawsu...
People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man...
VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff...
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s n...
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