Latest updates for Adexchanger Commerce Newsletter

Fresh curated links around AdExchanger Commerce Newsletter are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
  • How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)
  • Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing

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adexchanger.com /1 week ago

Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertisin...

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adexchanger.com /1 month ago

How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)

This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a...

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adexchanger.com /1 month ago

Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing

It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...

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adexchanger.com /2 weeks ago

Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad

Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery App...

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adexchanger.com /15 hours ago

Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins

The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers...

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adweek.com /1 month ago

Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Medi...

Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.

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adexchanger.com /1 month ago

Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive mo...

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adweek.com /1 week ago

The New Frontiers of Commerce Media

This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. Dur...

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adexchanger.com /1 month ago

This Professional Social Network Just Launched A Newsletter Platform – And Yes, There’s An Ad Network

It often feels like the people who have the most industry knowledge – high level execs, employees in highly technical roles, etc. – are the ones least likely to create and share in...

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adweek.com /1 month ago

Retail Roundup: Amazon’s $20 Billion Lawsuit, and Commerce Media’s First Upfronts

Plus, DoorDash’s measurement certification and Ace’s new feature.

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adexchanger.com /1 day ago

Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal

Pixel Me Rollin’  After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...

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adexchanger.com /3 weeks ago

Why AI Treats Publisher Content As A Commodity; Playing Your Credit Cards Right

Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald's launches a media network. The post Why AI Treats Pub...

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adexchanger.com /3 days ago

Meta’s New TOS Dubbed A Total POS; Another Nail In Search Traffic’s Coffin

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less transparent these days. The post Meta’s New TOS Dubbed A Total...

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adexchanger.com /1 week ago

The Auction Flip: Prebid’s Plan To Swap Places With Google

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how b...

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adexchanger.com /1 month ago

No More Ad-Free Magic Kingdom; What’s The Price?

Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s...

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adexchanger.com /2 weeks ago

Value Over Volume, With NYT’s Courtney Glaze

Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York T...

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adexchanger.com /1 month ago

Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue

McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools. The post Whatever Happened To Good Old-Fashioned...

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adexchanger.com /2 days ago

So Begins ChatGPT’s Endless Ad Iterations; YouTube Affiliates With AliExpress

ChatGPT launches its latest iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making their smart TVs less smart. The post So Begins Cha...

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adexchanger.com /3 weeks ago

Amazon Ads And The Amazon DSP Get An Agentic Rebrand

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday....

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adexchanger.com /1 month ago

Something Old, Something New; The Robots Aren’t Always Right

The second wave of retail media platforms are all about winning incremental new dollars. Plus: A peek into Validity’s “State of CRM Data Report 2026.” The post Something Old, Somet...

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adexchanger.com /3 weeks ago

Higgsfield’s $1 Billion Run Rate Comes With An Asterisk; It’s Hard To Find A Good Partner(ship)

How legit is "annualized revenue run rate" as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards. The post Higgsfield’s $1 Billion...

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adexchanger.com /1 month ago

Google Search Has To Play Nice; Khajiit Has Ads If You Have Coin

Google must rework search in Europe to comply with the bloc’s Digital Markets Act. Plus: Brands are still trying to figure out how to advertise in video games. The post Google Sear...

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adweek.com /1 month ago

Retail Roundup: Home Depot Finally Hires a Retail Media Leader, and More Ads Are Coming to Shopping Malls

Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign.

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adexchanger.com /1 month ago

The Driverless Advertising Revolution; Walk A Mile In My Crocs

Driven Crazy Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not t...

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