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adexchanger.com /1 month ago

5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops...

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jonloomer.com /1 month ago

Customer Lifecycle Strategy, Attribution Updates, and More

Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model. The post Customer Lifecycle Strategy,...

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nonprofitpro.com /3 weeks ago

Making Sense of Digital Media Attribution

Attribution models shape how you allocate your digital marketing budget, but no single model tells the complete story. Here's what each of the different attribution models reveal a...

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adexchanger.com /1 month ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” t...

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adexchanger.com /1 week ago

Snap Stops Grading Its Own Homework

Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assi...

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habr.com /4 weeks ago

Откуда пришли пользователи: first-touch attribution для NestJS + React + Telegram Mini App в 100 строк кода

Я делаю голосовой AI-репетитор английского. Продукт живёт в трёх местах: веб-сайт speakwithai.pro, Telegram Mini App и Android-приложение в RuStore. У меня одна и та же база пользо...

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adexchanger.com /1 month ago

What Happens When The Attribution Cartel Meets Advertising’s Halo Effect?

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one...

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martechseries.com /4 days ago

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...

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adexchanger.com /3 weeks ago

InMobi Goes All In On iOS; Automation, But With Handholding

InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One ratio...

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adexchanger.com /3 days ago

Why Agentic Measurement Will Reprice The Ad Market

Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper...

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martechseries.com /4 days ago

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...

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medium.com /3 weeks ago

How to track influencer sales without affiliate links and which software can attribute these sales…

The Influencer Attribution Gap: Why Your Promo Codes Are Lying To YouContinue reading on Medium »

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jonloomer.com /1 month ago

No-Cost, One-Click Conversions API Solution

This could be a big deal. Meta made a couple of announcements about upgrades to tracking recently, and one really got my attention. The first was an upgraded Meta pixel that will u...

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adweek.com /3 weeks ago

How Marketers Can Get Clean Incrementality Measurements in a Messy World

This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior...

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r-bloggers.com /1 week ago

Leaflet attribution

Leaflets – CC-BY-NC-ND by Steve Walser Note for myself and others: how to remove the “Leaflet | ” prefix in map attribution using the R package {leaflet}. Note It’s allowed. Maskin...

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adexchanger.com /1 month ago

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...

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adexchanger.com /1 month ago

Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently

Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as...

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adexchanger.com /3 weeks ago

From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing

The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and carrier partnerships. But the app download is just the b...

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dev.to /1 month ago

Meta Consent Mode + CAPI: The Deduplication Pattern That Actually Works

If you've implemented the Meta Pixel alongside the Conversions API, you already know the two classic failure modes: duplicate events inflating conversion counts, and missing events...

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ascii.jp /1 month ago

アフィリエイトの不透明な非承認を終わらせる。意思決定の証跡インフラ「VOICE」、広告費防衛・最適化モジュールを提供開始。

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