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pocketgamer.biz /3 weeks ago

Strengthening the sell-side voice in agentic advertising: TeqBlaze joins AgenticAdvertising.org

TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...

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adexchanger.com /1 month ago

Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing

It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...

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martechseries.com /1 month ago

Viamedia.ai Joins Go Addressable, Offering Broadcasters and MVPDs Access to TV Targeting Technology for Previously Exclu...

Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focus...

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martechseries.com /2 weeks ago

Can Adtech Afford the Infrastructure Behind the AI Boom?

Artificial intelligence is quickly finding its way into nearly every part of the advertising ecosystem. It is helping platforms build more sophisticated audience models, optimize c...

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adexchanger.com /1 month ago

CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the righ...

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martechseries.com /5 days ago

Creative Adtech: When AI Makes the Advertisement Itself a Real-Time Optimization System

In the past, advertising followed a well-defined production cycle. Marketing teams would create a concept, designers would develop visuals, copywriters would write the messaging, a...

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adweek.com /3 weeks ago

Runway’s AI Video Agent Creates and Measures Ads Across Platforms

The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.

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martechseries.com /1 day ago

AdPlayer.Pro Launches CTV Ad Server with Real-Time OpenRTB Auctions

AdPlayer.Pro introduces a comprehensive CTV ad-serving platform built for enterprise broadcasters, OTT/FAST platforms, streaming services, and media companies that need independent...

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adexchanger.com /1 month ago

The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform

The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced o...

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adweek.com /1 month ago

EXCLUSIVE: Leaked Deck Outlines The Trade Desk&#8217;s Agentic Plans for H2 2026

The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.

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adexchanger.com /1 month ago

Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s?

Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer a...

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adexchanger.com /1 week ago

VideoAmp Bets On AI To Connect Ad Planning And Measurement

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promot...

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adexchanger.com /1 week ago

Better Advertising On CTV Starts With Better Signals

Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...

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martechseries.com /1 month ago

The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai

New release brings agentic AI, simplified measurement and a more intuitive user experience to The Trade Desk’s Kokai platform Users will be able to prioritize campaign outcomes and...

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adweek.com /3 weeks ago

The Trade Desk&#8217;s 10 Years on Wall Street: Booms, Busts, and the Battle for What&#8217;s Next

A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...

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adexchanger.com /3 weeks ago

AppLovin Vs. Unity; Big Tech Is All About Creators

Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy deta...

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martechseries.com /1 week ago

MNTN Brings Tealium First-Party Data Into MNTN Matchedâ„¢ to Advance AI-Powered TV Targeting

Tealium Customer Intelligence gives MNTN’s AI another powerful signal to identify households most likely to convert. MNTN, the technology platform bringing performance marketing to...

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adexchanger.com /3 days ago

Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media

Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up n...

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habr.com /1 month ago

Подбор рекламных объектов в DSP: сколько стоит найти нужный баннер за сто миллисекунд

Мне давно было любопытно разобраться, как в RTB (Real Time Bidding — аукционная закупка рекламы в реальном времени) устроена хайлоад часть. Задача выглядит сложной: от площадок иде...

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martechseries.com /4 weeks ago

Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV

Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an e...

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adexchanger.com /1 week ago

Devising A New (Ad) Metric System; Where Did All The UTMs Go?

The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric S...

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martechseries.com /1 month ago

TechDigital Labs Announces Integrated Marketing and Technology Service Model.

TechDigital Labs has announced an integrated service model that brings together search engine optimisation, social media marketing, web development, branding, content support and c...

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adexchanger.com /4 days ago

AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. Wel...

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adexchanger.com /2 weeks ago

How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s...

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